Now showing items 1-16 of 16

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    Analysis on The Management of Copyright Collective Management Organizations 

    Napak Lousuebsakul; Wariya Lamlert (NIDA, 8/2/19)

    The purpose of this thesis is to study the of collective management system which is carried out by the Collective Management Organizations (CMOs). This was done by surveying background, concept of collective management, the various kinds of CMOs and their functions, including the applicable law that can be implemented to the royalty collection in order to analyze the appropriate guidelines for the collective management which is undertaken by the CMO and the law applicable to this issue for the purpose of establishing the CMO in Thailand as well ...
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    AN APPROACH OF PROMOTING MEDICAL SERVICES TO FOREIGNER IN BANGKOK 

    Varot Panitchavit Pinpat; Rugphong Vongsaroj (NIDA, 6/1/18)

    The aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, the study explores 3 key constitutional components as, 1) the motivation, perception and decision making of foreign medical service customer for analyzing the customers’ need, segmentation, product attribute and destination image 2) resource competencies, strategic direction, competition and co-operation intensity of medical ...
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    A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK 

    Wirut Nakkhasin; Sangkae Punyasiri (NIDA, 8/8/19)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    Creating Added Value for Hmong Ethnic Identity in the Context of Creative Tourism Activities: A case study of Hmong Kiew Kan Village, Rim Khong Subdistrict, Chiang Khong District, Chiang Rai Province 

    Hatsanai Pudwong; Paithoon Monpanthong (NIDA, 5/31/19)

    This qualitative research contained four objectives which were (1) to survey Hmong ethnic identity of Homg Kiew Kan Village, (2) to study the competency of Hmong ethnic identity which could increase the value of tourism through a creative tourism activity, (3) to study the tourism management competency of Hmong Kiew Kan Village, and (4) to create a tourism pattern that increases the value of tourism through a creative tourism activity. The sample of this study included four sample groups which were a state unit, private unit, local people, and ...
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    GESTURE-BASED INTERACTION FOR AN OFFICE SYNDROME PREVENTION : HEALTH COMMUNICATION THROUGH INTEGRATING EXPERIENCE INTO DAILY LIFE FOR AN ARM-SWING INPUT DEVICE 

    Nuanphan Kaewpanukrangsi; Chutisant Kerdvibulvech (NIDA, 5/22/19)

    Arm swing is a well-known exercise practiced throughout Asia. The benefits of regular exercise affect a person’s gait, shoulder function as well as head and body strength.  This research presents a new study of gesture-based interaction by using arm swing as a gestural input command applied to any digital device used by people aged 21 to 50 years of age during their workday. After selecting five different occupations, i.e., student, lecturer, office worker, designer and industrial worker, their different routine tasks were studied.  The sampling ...
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    L2 WRITING PROCESSES OF THAI GRADUATE STUDENTS 

    Petcharat Pongkasamepongon; Aree Manosuthikit (NIDA, 4/20/19)

    This research article aims to discover L2 writing processes of Thai graduate students using the model of composing processes by Chenoweth and Hayes (2003). The participants were six graduate students from the Graduate School of Language and Communication. The participants were given an English argumentative writing task to complete while being observed through the use of the think-aloud protocol (TAP). Later, the participants were interviewed immediately after finishing the writing task. The finding validates the model of composing processes ...
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    Legal Measure for the protection on choreographer right 

    Supattra Kumpa; Wariya Lamlert (NIDA, 8/2/19)

    The primary purposes of this research are (1) to study the concept of theory of copyright protection of choreographers, (2) to investigate and compare the Laws of Thailand regarding the creative level of choreography by comparing studies with the international law, (3) to study and analyze the protection of Choreographers’ rights that are currently protected by copyright laws in Thailand by making comparisons between copyright laws of Thailand and international copyright law abroad (United States and Australia), and (4) to find solutions and ...
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    THE MODEL APPLICATION OF HUMAN RESOURCE DEVELOPMENT TO CREATE INTENTION TOWARD EMPLOYEES' BEHAVIOR MODIFICATION OFGREEN HOTELS 

    Pornpimon Sritharet; Sangkae Punyasiri (NIDA, 8/7/19)

    This thesis is aimed to examine general context in human resource development in a green hotel by focusing on evaluate the environmental behavioral of hotel employees in a green hotel and investigate the casual factors which affects the behavioral of hotel employees in a green hotel. There were three research questions: (1) What is the general context of human resource development in a green hotel? (2) What extent environmental behavior of a hotel employee in a green hotel? and (3) What are the causal factors that affect to behavior of hotel ...
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    The Problem on Copyright Law Regarding the Adaptation of Copyright Work Namely Musical Work and Sound Recording by Means of Remixing  

    Thirawat Sangchai; Wariya Lamlert (NIDA, 10/2/19)

    This thesis aims to study the problems on the Copyright Law in relation to adapting of copyright works namely music work and sound recording by means of remixing. To this extent, the research aims to study principles, theories related to remixing of music work and sound recording, legal measures under the Copyright Law which related to remixing of music work and sound recording in Thailand, foreign jurisdictions as well as international perspective. This is to analyze problems regarding the adaptation of copyright works namely music work and sound ...
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    Repeated Domestic Destination Among Thai Travelers living in Bangkok 

    SARANYA MONGPRANIT; Duanpen Theerawanviwat (NIDA, 5/21/19)

             The objectives of this study were to estimate market share and factors in repeated domestic destinations among Thai travelers. Questionnaires were used to collect data from 385 Thai travelers living in Bangkok who stayed overnight at least 2 days 1 night in the past two years (January 2016 - December 2017). The statistical tools used in this research were Markov Process and Logistics Regression Analysis. The result found that if divided Thailand into five regions, 39.4 percent of respondents have repeated a domestic destination in the ...
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    Significations of Signs in the Inspiring Comic:A Study of Hikaru No Go 

    Pattarporn Phuriwangsakul; Wichian Lattipongpun (NIDA, 9/24/19)

    The objective of this research is to study elements of communication signs in the content of Hikaru No Go comics that inspires readers and to study elements of communication signs in the content of Hikaru No Go comics can motivate to inspiring initiative and development of readers. This research uses qualitative method, processing data using qualitative content analysis with 5 selectively chosen books among Hikaru No Go comics that are book number 1, 5, 15, 17 and 23 from 23 books and using in-depth interview with 20 readers through the notions ...
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    A STUDY ON THE PRODUCTION MANAGEMENT OF SMALL-BUDGET FILMS IN CHINA: BASED ON THREE-DIMENSIONAL CONTROLLING FACTORS OF PROJECT MANAGEMENT 

    Xiaolu Lu; Yu-hsiu Lee (NIDA, 5/3/19)

    At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and even chaos in production management. Based on the theory of three-dimensional controlling factors (time, quality, and cost) of project management, in-depth interviews with veterans of the industry are combined with case studies into six small-budget film crews for practical observation in this article. The uniqueness of the article ...
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    THAI MULTINATIONAL COMPANIES AND THEIR CORPORATE BRANDING IN THE ASEAN REGION 

    Aditap Ketchart; Yubol Benjarongkij (NIDA, 4/29/19)

    The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...
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    THAI PRIME MINISTER'S WEEKLY TELEVISED ADDRESSES IN IDEOLOGICAL AND PENTADIC CRITICISM 

    Neeranuit Traijakvanich; Rujira Rojjanaprapayon (NIDA, 5/9/19)

    The purpose of this study was to examine how General Prayut Chan-O-cha, Prime Minister of Thailand, employed rhetoric in weekly televised address broadcasted from May 30, 2014 to December 16, 2016. This study adopted two concepts, which are pentadic criticism and ideological criticism, to examine 41 pieces of Thai Prime Minister’s weekly televised addresses. The findings revealed that General Prayut Chan-O-cha paid most of his attention on Thailand’s political and economic dreadlocks and saw himself as the country’s savior amid the turmoil, as ...
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    A VALUE-ADDED MODEL IN FOOD TOURISM SERVICES: A CASE STUDY OF STREET FOOD IN BANGKOK, THAILAND  

    Cheewanan Wuttipan; Kanokkarn Kaewnuch (NIDA, 3/8/19)

    A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one of the best cities in the world for the street food. Previous studies have shown that adding value to products and services can lead to a creation of memorable experience for customers. Indeed, the adding value is able to maintain customers and succeed a long-run for businesses. The purpose of this study was to create a value-added ...
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    การแสวงหาข้อมูล ความไม่แน่นอน พฤติกรรมสอดส่องและความหึงหวงของผู้ใช้งานเฟซบุ๊ก 

    ชริตา ปรมะธนวัฒน์; พรพรรณ ประจักษ์เนตร (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2017)

    การศึกษาเรื่องนี้มีวัตถุประสงค์เพื่อศึกษาความแตกต่างและทดสอบความสัมพันธ์ระหว่างการแสวงหาข้อมูล ความไม่แน่นอน พฤติกรรมสอดส่องเฟซบุ๊ก และความหึงหวง เพื่อหาตัวแปรที่มีประสิทธิภาพในการพยากรณ์หรือทำนายการเกิดความหึงหวงของผู้ใช้งานเฟซบุ๊กที่มีประสบการณ์ด้านความสัมพันธ์แบบคู่รัก งานวิจัยชิ้นนี้เป็นการวิจัยเชิงปริมาณโดยใช้การแจกแบบสอบถามออนไลน์ กลุ่มตัวอย่าง คือ ชายและหญิง อายุ 25 - 34 ปี ที่มีการใช้งานเฟซบุ๊กและกำลังอยู่ในความสัมพันธ์แบบคู่รักและศึกษาดูใจกัน ทั้งที่สมรสและยังไม่ได้สมรส จำนวน 400 คน           โดยพบผลวิจัยดังนี้ (1) เพศหญิงมีพฤติกรรม ...