Now showing items 1-20 of 27

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    Better business better life 

    Orose Leelakulthanit (Chulalongkorn University Printing House, 2018)
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    Bicycle Tourism Elements and Satisfaction That Affect The Behavioral Intention of Foreign Tourists In Cycling Tourism: A Case Study of Thonburi District     

    Rungrat Wannayu; Charoenchai Agmapisarn (NIDA, 9/23/20)

    Nowadays, many countries give priorities to infrastructure development and tourism activities development to increase tourism destinations’ capacity which is important for choosing a place to travel. In Thailand, cycling tourism is a choice of tourism activity that fulfills tourists’ demand especially foreign tourists who are interesting in local identities such as Bangkok and former capital, Thonburi. Thonburi was a capital which has many places to visit that will spread the numbers of tourists by cycling. The purposes of this research are ...
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    Brand Identity and Marketing Communication by Participation of Community for Promoting Tourism Kad Kuang Mueng Nan (Wat Phumin Walking Street) 

    Parichart Yanoi; Bu-nga Chaisuwan (NIDA, 5/13/20)

    This research study has the objective is to study the process of creating a brand identity and marketing communication with the participation of the community to promote the tourism in a downtown area of Nan city (Kad-Khuang-Muang-Nan or Wat-Phumin walking street.) Including to study the perception of brand identity and marketing communication, satisfaction, word of mouth behavior and the intention of the tourists to travel again. The mixed method research during the qualitative research and the quantitative research by using the documentary ...
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    THE CAUSAL EFFECT OF ISLAMIC ATTRIBUTES OFDESTINATION UPON TOURIST SATISFACTIONAND LOYALTY UNDER MEDIATING ROLES OFPERCEIVED TRIP QUALITY AND PERCEIVEDTRIP VALUES: A CASE STUDY OFKRABI PROVINCE, THAILAND 

    Wiraphong Panyathanakhun; Paithoon Monpanthong (NIDA, 2/13/20)

    Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ...
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    COMMUNICATION FACTORS AFFECTING TRAINING EFFECTIVENESS OF BUSINESS ORGANIZATIONS 

    Jompon Jeebpinyo; Yubol Benjarongkij (NIDA, 8/25/20)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...
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    Communication Factors Influencing the Decision to Study for A Bachelor's Degree in Private Universities During Thai Education Crisis 

    Ekaluk Wiriyayuttama; Pornpun Prajaknate (NIDA, 5/3/20)

              The objectives of this study were to (1) investigate the risk management and crisis management during thai education crisis of private universities (2) examine the correlation between the awareness of brand equity and decision to study for a bachelor's degree in private universities during thai education crisis (3) explore the correlation between the awareness of integrated marketing communication and decision to study for a bachelor's degree in private universities during thai education crisis (4) identify factors affecting decision ...
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    Communication Patterns and Strategies and Ethics of Online Influencer in Thailand. 

    Chanyapatch Wongwiwat; Warat Karuchit (NIDA, 11/3/19)

    This research aims to (1) study Thailand online influencers’ marketing communication styles (2) study Thailand online influencers’ marketing communication strategies (3) study Thailand online influencers’ marketing communication ethics in order to compile into best practice guidelines. This is a qualitative research using document analysis and in-depth interview. The results revealed that online influencers’ communication can be separated into 3 styles including picture with accompanying text, video with accompanying text, and live broadcast. The ...
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    Construction of Gay Characters in Thai Boy Love Series 

    Krittapol Sutheepattarakool; Pornpun Prajaknate (NIDA, 9/13/20)

    The objectives of this qualitative research “Construction of Gay Characters in Thai Boy Love Series” were; to study the construction of male-homosexual characters in boys love drama, toexamine the characteristics of male-homosexual characters;, and to explore the attitude of homosexual viewers toward male-homosexual characters in boys love drama. The researcher has analyzed 20 male-homosexual characters from 10 boys love dramas, which were broadcasted during 2015-2019, and conducted in-depth interviews with 15 key informants who consider themselve ...
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    Customs business partnership : a case study of China customs and Thai customs 

    Shujie Zhang; Tippawan Lorsuwannarat (National Institute of Development Administration, 2014)

    This study examines the relationship, transactions, and interactions between Customs and business in regulating, controlling, and processing cross-border trade movement and safeguarding national security. More specifically, theoretical and practical dimensions on Customs-business partnership (CBP) are studied within the broader context of administrative reform and Customs modernization since the 1990s in China Customs and Thai Customs.
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    The Development of Measurement of Ethic, Learning and Team-Work Skills to Selection New Employee 

    Waranya Klangpetch; Nanta Sooraksa (NIDA, 12/17/19)

    This study aimed to develop the measurement pattern of skills in ethics, continuous learning, and teamwork, using situational measurement for employee selection to work in a printing media company, as well as investigate the quality of measurement pattern constructed by the researcher.  This study was conducted with 350 employees from nine departments in a printing media company, obtained by Simple Random Sampling.  The tools used in the research included 12 items of measurement pattern of skills in ethics, continuous learning, and teamwork.  ...
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    Digital marketing communication strategy of beauty store "EVEANDBOY" on Instagram stories with Lifestyle, Media usage and Response behavior of users 

    Nutsinee Kunmotarn; Patchanee Cheyjunya (NIDA, 12/13/19)

              The objective of this research is to study (1) Digital marketing communication strategy of beauty product stores on Instagram stories. (2) The lifestyle, media usage and responsive behavior on Instagram stories of users. (3) The relationship between lifestyle and responsive behavior on Instagram stories of users. (4) The relationship between lifestyle and media usage on Instagram stories of users. (5) The relationship between media usage and responsive behavior on Instagram stories of users. By a mixed methods research using qualitative ...
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    THE EFFECTS OF CORPORATE GOVERNANCE, HUMAN RESOURCE PRACTICES, AND ORGANIZATIONAL WELLBEING ON ORGANIZATIONAL PERFORMANCE: THE FIRMS LISTED ON THE STOCK EXCHANGES IN THAILAND  

    Karnpaphim Auttajate; Montree Socatiyanurak (NIDA, 5/31/20)

    The effects of corporate governance, human resources practices, and organizational wellbeing on organizational performance of the companies listed on the stock exchanges in Thailand were the thesis title of this current study. Quantitative research approach was adopted to examine those effects. Its research objective was to investigate the direct and indirect effects of corporate governance, human resources practices, and organizational wellbeing on organizational performance. The companies listed on the stock exchange of Thailand and the market ...
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    Efficacy of Human Resource Systems Influence Toward The Quality of Work Life. A Case Study in Gaming Industry of Thailand 

    Panason Pawakungwanwong; Dawisa Sritanyarat (NIDA, 1/15/20)

    This research aimed to analyze the relationship between the Efficacy of Human Resource Systems and the quality of work life, which lead to finding in-depth information about the predictive correlational between the two factors. The sample of 319 persons who're working within the game industry in Thailand, this research used a sampling method that was convenient and voluntary. Provided information to researchers, including in-depth interviews of five peoples who were selected by purposive sampling — quantitative data analysis using descriptive ...
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    EXPLORING CASUAL FACTORS OF ACTIVE SPORT TOURISTS AFFECTING THE REVISIT INTENTIONS TO SPORT EVENT PARTICIPATION IN THAILAND 

    Kanokwan Phoaroon; Watsida Boonyanmethaporn (NIDA, 9/28/20)

    Sport event is a main driver that generate large proportion of income of sport tourism industry which is a growing sector of global tourism industry. However, it remains relatively untapped research in Thailand. Triathlon event is chosen as a case study for this research as it is becoming very popular in Thailand, yet there is no research being done. The scope of the study has been defined by the following research objectives (1) To access the level of Thai triathletes’ perceptions towards the sport event elements, destination attributes, event ...
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    Factors influencing information technology adoption in chinese retailing pharmacy sector: a case study from Huaian city, China 

    Zhang, Su; Chih-cheng Fang (National Institute of Development Administration, 2018)

    In modern society, information technology plays an important role in the field of health care. This study first explored the UTAUT (Unified Theory Acceptance and Use of Technology) to study Chinese Retailing Pharmacy Sector’s IT adoption in new mandatory context. By constructing research model Pharmacy-UTAUT, the author tried to find out the core factors influencing IT adoption, the moderators affecting the strength of relationships between variables and the new model’s explanatory power. Pharmacy-UTAUT incorporates two constructs (attitude and ...
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    FACTORS INFLUENCING THE IMPROVEMENT OF KNOWLEDGE SHARING: EMPIRICAL STUDY OF THE INDUSTRIAL ESTATE AUTHORITY OF THAILAND (IEAT) 

    Pitchaya Javakorn; Chindalak Vadhanasindhu (NIDA, 10/28/19)

               The important of knowledge sharing in knowledge based economy is very critical for the competitiveness of any organizations. IEAT is demanded to motivate its employees to perform even more complex tasks. More importantly, a unique challenge is how to develop or install strategy of the organization that would help upgrading employee efficient skills and employee knowledge through the supply chain, as well as making decision more precise.             This research was design to investigate the relationship among learning organization ...
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    Fanclub Management Strategies Affecting Perception, Attitude and Fanclub's Participation with Thai Boyband  

    Nuttanit Pokpong; Pornpun Prajaknate (NIDA, 5/31/20)

    This research was aimed to 1) study personal branding strategy and fan club management which Thai boy band producer employed; 2) examine media exposure, perception, attitude, self-expansion, parasocial interaction, and buying decision behavior of Thai boy band fans; and 3) investigate the relationship between media exposure, perception, attitude towards Thai boy bands, self-expansion, parasocial interaction, and buying decision behavior of Thai boy band fans. Mixed research methods were employed in this study. With the qualitative approach, ...
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    The Forecasting Methods for Tourism Behavior in Chiangmai and Cluster Analysis of Thai and Foreign Tourism 

    Thanaton Sangswang; Patchanee Cheyjunya (NIDA, 8/22/20)

    The objectives of this study are: 1) to study the information seeking process, the satisfaction gained from the information seeking, and the touristic behaviors of both Thai and foreigner tourists in Chiang Mai 2) to study the correlation between the information seeking process and the satisfaction gained from the information seeking against the touristic behavior in Chiang Mai 3) to study the variables’ efficiency in forecasting the touristic behaviors of both Thai and foreign tourists in Chiang Mai. The population consisted of Thai and foreign ...
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    Guideline for Retaining Generation Y Staff in The Medium-Size Hotel Business in Bangkok 

    Supreeya Muangrod; Kanokkarn Kaewnuch (NIDA, 9/24/20)

    This research objectives are 1) To study the problem and find out why the move from medium to large hotels of Generation Y employees. 2) To create a Guideline for retaining Generation Y staff in medium-size hotel business. This research is quantitative research. The data were collected through an in-depth interview with the main data providers are divided into 3 groups as Executive, Human resources department and Generation Y personnel in the medium-sized hotel business Bangkok. The result of first Objective found that the problems and the cause ...
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    Guidelines for Transformational Leadership Development to Encourage Hotel Staffs' Organization Commitment in Phuket Province 

    Nattakun Maksap; Chokechai Suveatwatanakul (NIDA, 4/25/20)

             This objective of this study were 1) To compare the level of 3-5 stars hotel employees opinion in Phuket towards Transformational Leadership and Organization Commitment 2) To study the correlation between Transformational Leadership and Organization Commitment of hotel employees in Phuket 3) To study the influencing between Transformational Leadership and Organization Commitment of hotel employees in Phuket. There were 400 questionnaires collected from 3-5 stars hotel employees. Data analysis were used as descriptive statistic, t-test ...