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    The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users 

    Wang, Jing; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides ...
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    A Management Perspective on Professional Chinese Training in the Mining Industry of Thailand 

    Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)

    There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand.  Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand.  Data are gathered from an ethnography of a mining company in the Southern Thailand.  Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of ...