Browsing by Subject "Communication in marketing"
Now showing items 1-3 of 3
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Nation branding based on semiotic analysis : a case study of Thailand brand
; (National Institute of Development Administration, 2019)
This research aims to study and propose Thailand brand model based on semiotic analysis which covers all critical six dimensions of national competitive identities: people, culture, product, tourism, investment and governance. A motive of this study comes from seeing many successful nation brands for instance South Korea that enhance the country development for sustainability. Thailand has faced many longaccumulated problems and in the meantime the country is encountering new challenges from globalization. Consequently, a policy of building ... -
The causal model of factors affecting Thai customer loyalty towards e-commerce business
; (National Institute of Development Administration, 2017)
This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ... -
The pattern of integrated marketing communications in building customer relationship in government training organizations, private training organizations and university training centers in Thailand
; (National Institute of Development Administration, 2016)
The research The Pattern of Integrated Marketing Communications in Building Customer Relationship in Government training organizations, Private training organizations and University Training centers aims to study integrated marketing communications in building customer relationship, its effectiveness in government training organizations, private training organizations and university Training centers in Thailand, and to specify the forms of integrated marketing communications used by the three types of training organizations.