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    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
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    Psychological characteristics and situational factors as correlates of buying behavior based on bloom's taxonomy in undergraduate students 

    Ghritphisitt Tangchitprattanar; Duchduen Bhanthumnavin (National Institute of Development Administration, 2018)

    This research was a correlational-comparative study. Its objectives were 1) to identify important predictors and predictive percentage of psychological traits and situational factors related to buying behavior based on Bloom’s Taxonomy and 2) to study direct and indirect influences of situational factors and psychological traits on buying behavior based on Bloom’s Taxonomy using Interactionism Model as the research framework. This research used a multi-stage sampling method.The samples were 622 undergraduate students, 151 of whom were male (24.30%), ...