Browsing by Subject "Consumer behavior -- Thailand -- Bangkok"
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(National Institute of Development Administration, 2009);
This study covered the expenditure patterns of Thai adolescents in relation to their gender, age-range (early and late adolescents), and source of income. Furthermore, the study also aimed to research factors influencing Thai adolescents’ expenditure by considering associated family, social or cultural criteria, coupled with the personal characteristics of the target group. The targeted population segment of the study was adolescents aged from 14 – 22 years who were studying in metropolitan Bangkok (excluding surrounding areas). The sampling frame ...