Browsing by Subject "Customer relations"
Now showing items 1-3 of 3
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Analytical integration and data-driven decision making in complementary and alternative medicine
; (National Institute of Development Administration, 2019)
Customer Lifetime Value (CLV) measures the success of an organization by estimating the net value its customers contribute to the business over the lifetime of the relationship. How can organizations assess their customers’ lifetime value and offer strategies to retain those prospects and profitable customers? The first part of this dissertation offers an integrated view of methods to calculate CLV considering scenarios ranging from finite-and-infinite customer lifetimes to customer migration and Monte Carlo simulation models. In addition ... -
Contribution of social media marketing capability to business performance of Thai firms
; (National Institute of Development Administration, 2019)
Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or ... -
The pattern of integrated marketing communications in building customer relationship in government training organizations, private training organizations and university training centers in Thailand
; (National Institute of Development Administration, 2016)
The research The Pattern of Integrated Marketing Communications in Building Customer Relationship in Government training organizations, Private training organizations and University Training centers aims to study integrated marketing communications in building customer relationship, its effectiveness in government training organizations, private training organizations and university Training centers in Thailand, and to specify the forms of integrated marketing communications used by the three types of training organizations.