Browsing by Subject "Exhibition motivational attributes Exhibition participation Business performance"
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CONSTRUCTING A MODEL OF EXHIBITION MOTIVATIONAL ATTRIBUTES, EXHIBITION PARTICIPATION, AND BUSINESS PERFORMANCE: A CASE STUDY OF EXHIBITION BUSINESS IN THAILAND (National Institute of Development Administration, 7/1/2023);
This empirical study aims to identify the dimensions of exhibition motivational attributes and examine the relationship among exhibition motivational attributes, exhibition participation, and business performance from the perspective of exhibitors. This study used a mixed method approach. Initially, qualitative research was applied, and in-depth interviews with twenty experts in the exhibition industry were conducted. Then quantitative research was utilized. Data were collected using a purposive and convenience sample of 501 exhibitors participating ...