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    A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok 

    Wirut Nakkhasin; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies 

    Punnatree Suntisupaporn; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ...