Browsing by Subject "Information technology"
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A model of factors affecting information technology adoption and revenue generating performance inThai municipality (National Institute of Development Administration, 2016);
The purpose of this study is to develop a model of the factors affecting information technology adoption and to determine the relationship between the adoption and revenue-generating performance of municipalities. Regarding to the level of IT adoption, in this study, municipalities were classified into four group which are laggard, reactive, active, and proactive. Based on an integration of institutional theory, resource dependence theory, innovation theory, and literature reviews, the study proposed that technological, organizational, and ...
An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age (National Institute of Development Administration, 2018);
This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ...
An implementation of enterprise resources planning (ERP) : from structural contingency and technology acceptance perspectives (National Institute of Development Administration, 2007);
Mobile payment and firm performance: from the perspective or retail and service sector (National Institute of Development Administration, 2020);
Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
Thai SMES' response in the digital economy age : a case study of the service sector of community-based tourism in the upper Northern provinces group 2 (National Institute of Development Administration, 2021);
The purposes of the study were to identify the factors affecting SMEs’ response in the digital economy age, to examine the context of policy implementation and the role of stakeholders in the promotion and development of SMEs in the service sector of community-based tourism (CBT), to analyze the competitiveness of CBT, and to reveal the gap of service quality of SMEs at the CBT attractions. The research design consisted of both the qualitative and quantitative methods in order to fulfill four objectives of the study. The findings of this study ...