Browsing by Subject "Innovation"

Now showing items 1-2 of 2

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    A Multi-level study of the antecedent factors of innovation : case studies of Thai small and medium-size enterprises 

    Wichuwan Satsomboon; Oranuch Pruetipibultham (National Institute of Development Administration, 2016)

    In today’s economy, innovation is regarded as an essential tool for the organizations to succeed in the global market. As a result, many organizations are trying to produce innovative products and services to serve the customers’ needs. However, not all organizations have become successful in achieving innovation, and there are a variety of factors that influence creativity and innovation within the firms. Thus, the current study provides a broad understanding of the antecedent factors that foster and impede innovation in Thai small and ...
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    Market orientation and learning orientation in improving innovativeness and organizational performance of medium sized industrial businesses 

    Watcharapun Phasuk; Boon-anan Phinaitrup (National Institute of Development Administration, 2014)

    The purpose of this research was 1) to study innovativeness levels and organizational performance levels of medium sized industrial businesses, 2) to study the relationship of market orientation and learning orientation and their effectiveness on innovativeness and the organizational performance of medium sized industrial businesses, 3) to develop and examine the goodness of fit of a causal model of market orientation and learning orientation effecting innovativeness and organizational performance of medium-sized industrial businesses to the ...