Browsing by Subject "Marketing"

Now showing items 1-2 of 2

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    Capital structure and market power 

    Prajya Ngamjan; Aekkachai Nittayagasetwat (National Institute of Development Administration, 2016)

    Employing a sample set of 289 Thai listed firms during 2005-2014, the research found that leverage leads to increasing market power as measured by Tobin’s Q and sales growth. The explanation is given by the limited liability theory; that is, a firm employs debt as a commitment tool to compete aggressively in product markets. The main finding remained robust through different leveraged firms/groups, different market concentration groups, different time periods, and in different industrial sectors. Additionally, leverage had stronger effects ...
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    The pattern of integrated marketing communications in building customer relationship in government training organizations, private training organizations and university training centers in Thailand 

    Sureerak Wongtip; Pratoom Rerkklang (National Institute of Development Administration, 2016)

    The research The Pattern of Integrated Marketing Communications in Building Customer Relationship in Government training organizations, Private training organizations and University Training centers aims to study integrated marketing communications in building customer relationship, its effectiveness in government training organizations, private training organizations and university Training centers in Thailand, and to specify the forms of integrated marketing communications used by the three types of training organizations.