The objectives of this study were to study the civil sector’s communication and negotiation of power in defining the meaning of the Maniq ethnic group and to investigate how the receivers decode the meaning of the Maniq ethnic group in Thai society. A qualitative research design was employed to collect data through documentary research, observations, in-depth interviews, textual analysis, and focus group discussions. The research results in the dimension of discursive production and distribution showed that the meaning of the Maniq ethnic group ...