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    Model of customer experience management in Thai full-service restaurant 

    Kritta-orn Chewwasung; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present.  Before revealing the customer experience management model's ultimate result, it is mandatory to expose the study based on three objectives: 1) to identify the international tourist's tourist behavior in Thai full-service restaurants. 2) to evaluate customer experience management's efficiency along the customer journey at a Thai ...
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    The contribution of cultural intelligence to team processes and innovation in multicultural teams : the case of restaurant business in Thailand 

    Akaraphun Ratasuk; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    In many big cities characterized by multicultural environments which are also major tourist destinations of Thailand, many restaurants hire multicultural teams to help them achieve successful innovation. Even though cultural diversity among team members can potentially foster the innovative performance of multicultural teams, it can also cause challenges that would inhibit them from successful innovation. In particular, cultural diversity existing in teams can create unpleasant relationships and tension among team members, thereby limiting team ...