Browsing by Subject "SOR model; online community interaction; flow experience; community identity; pro-social motivation; value co-creation"
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THE EFFECT OF ONLINE COMMUNITY INTERACTION ON CUSTOMER PARTICIPATION IN VALUE CO-CREATION BASED ON STIMULUS-ORGANISM-RESPONSE MODEL (National Institute of Development Administration, 3/6/2022);
As the market competition environment has changed, creating value with customers has become a way for firms to get a marking advantage, and the significance of client involvement in value creation has been widely recognized. Online brand communities have gotten a lot of attention in academia and business circles as a common platform for companies and clients to collaborate to create value. However, no scholar has conducted a thorough study on the mechanism of client taking part in value co-creation in view of online community interaction and ...