Now showing items 1-3 of 3

  • Thumbnail

    THE FLOW OF INFORMATION THROUGH SOCIAL MEDIA: A CASE STUDY OF THE PEOPLE'S DEMOCRATIC REFORM COMMITTEE (PDRC) MOVEMENT FROM 2013-2014 

    Ratana Maknantaphisit; รัตนา เมฆนันทไพศิฐ; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 7/1/2022)

    This qualitative research aims to study the flow of political information through social media based on the PDRC movement of 2013-14 in the areas of: 1) The flow of information through social media during the movement; 2) Creation of an online public sphere to support the movement; and 3) The roles and reliability of the information flowing through social media. A content analysis was used to analyze both social-media content and transcriptions from in-depth interviews with communicators of both traditional and new media. Information regarding ...
  • Thumbnail

    HEALTH COMMUNICATION INNOVATION FOR DEPRESSION PREVENTION AND SURVEILLANCE 

    ARPASSORN AONVISET; อาภัสสร อ้นวิเศษ; Ousa Biggins; อุษา บิ้กกิ้นส์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Ousa Biggins; อุษา บิ้กกิ้นส์ (National Institute of Development Administration, 13/8/2021)

    The research entitled, “Health Communication Innovation for Depression Prevention and Surveillance,” is aimed to study the pattern, content, and methods of health communication for preventing depression through social media and to explore the needs of LINE application on health communication for depression prevention, including altering health communication patterns related to depression prevention to reach general receivers more widely with no sex and age limit, nor regardless of their mental condition. The findings are expected to enable easy ...
  • Thumbnail

    Political Marketing of The Future Forward Party through Social Media 

    Supphasan Phornprapha; ศุภสัณห์ พรประภา; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 7/1/2022)

    A study of Political Marketing Communication Strategy through Social Media of the Future Forward Party is to study the content characteristics, formation, and strategies of the Future Forward Party through social media during the party establishment until the last day of elections on March 23, 2019. Based on the analysis of the social media content of the Future Forward Party top three followers from all the party's social media platforms following the Future Forward Party's social media candidate: Thanathorn's Jungrungreangkit Facebook fan page, ...