Now showing items 1-20 of 60

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    ANTECEDENTS OF BEHAVIOR RELATING TO SUFFICIENCY ECONOMY PHILOSOPHY AND HAPPINESS IN LIVING IN BOONNIYOM COMMUNITY MEMBERS 

    Nutjira Sumonta; Duchduen Bhanthumnavin (NIDA, 8/2/20)

    His Majesty The King Rama 9, The Great had bestowed and expounded the concept of “Sufficiency Economy Philosophy” for Thai people as the guideline for sufficient behavior and happiness in living. A group of Buddhist monks, called “Santi Asoke” leading by Samana Bodhirak has adopted this philosophy and emphasized with some certain dhrama to create a new economic system, called “Satharanapokee”.This study aimed at investigating the antecedents in terms of psychological chatracteristics, situational factors, as well as, Boonniyom belief and practice ...
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    Application of Livelihood Related Local Wisdom in Mobilizing Development Toward Strengthened Community: A Case Study of Kiriwong Community, Lansaka District, Nakorn Sri Thammarat Province. 

    Phrutpong Chaiphahol; Awae Masae (NIDA, 8/19/19)

    The study of rural livelihood should realize local contexts and socio-environmental dynamics at the community level. At the same time, it should focus on learning of community members pertaining to creative and beneficial resource utilization through local wisdom application appropriate for changing conditions. These research aims were: 1) to investigate the application of local wisdom related to livelihood in Kiriwong community, Lansaka district, Nakhon Sri Thammarat province; 2) to find out community development movement towards a strengthened ...
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    The approach to promote tourism through drama : Case Study Love Destiny television drama 

    Venussarin Siriphon; Kassara Sukpatch (NIDA, 2/25/20)

    The purpose of this research is to study 1)  the knowledge gained from tourists watching Love Destiny using the power of television drama as a motivational and image-making tool aimed to attract its audience toward tourist attractions. 2) the knowledge gained from Love Destiny television drama toward influencing the behavior of tourists at tourist attractions. 3) To find the approach to promote tourism through television drama by using the knowledge from the media’s influence on tourist attitude and behavior while visiting tourist attractions. ...
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    THE CASUAL EFFECTS OF HUMAN RESOURCE PRACTICES, SUPERVISOR SUPPORT, AND COWORKER SUPPORT, INFLUENCING ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR TOWARDS JOB PERFORMANCE OF FRONTLINE EMPLOYEES IN FOUR-STAR HOTELS IN PHUKET, THAILAND 

    Yanapa Boonparkob; Sangkae Punyasiri (NIDA, 6/29/20)

    This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ...
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    THE CAUSAL RELATIONSHIP IN FINANCIAL LITERACY, SELF-EFFICACY, FINANCIAL PLANNING MOTIVATION, RISK IN FINANCIAL PLANNING AND RETIREMENT FINANCIAL PLANNING AMONG PEOPLE IN THE NORTHEASTERN REGION OF THAILAND IN THE CONTEXT OF AN AGEING SOCIETY 

    Lanliya Samsuwan; Montree Socatiyanurak (NIDA, 6/19/20)

    This study objectives are 1) to examine the causal relationships in financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand through empirical data performed by confirmatory factor analysis, 2) to analyze causal relationship of financial literacy, self-efficacy, financial motivation planning, risk in financial planning, and retirement financial planning among people living in the northeastern region of Thailand by ...
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    Clustering of Thai Investors by Investment Behavior in Bitcoin 

    Aungsudhorn Srikanjanasorn; Pachitjanut Siripanich (NIDA, 4/8/20)

    This research has the purpose to study and clustering of Thai Investors by investment behavior in Bitcoin by collecting the questionnaires from 389 Bitcoin investors and using quota sampling. Apart from descriptive statistics, this study has been using the analytical technique to cluster the group by using Two-step Cluster Analysis. The study found that, more than 70 percent in male and female investors have investment objective for speculation and revenue incremental. Interestingly, no more than 10 percent of investors are invested by using only ...
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    COMMUNICATION FOR LOCALISM EMPOWERMENT THROUGH SINGING CONTESTKIKDUU TV PROGRAM 

    Pimchaya Fakpiem; Asawin Nedpogaeo (NIDA, 9/12/20)

    This study has the objective to examine nationalism and localism in the KikDuu Singing Contest through the program production process. The goal is to study localism awareness among the audiences of the KikDuu Singing Contest. The researcher analyzed 28 tapes using the seven components to examine nationalism and localism in the program content. In addition, in-depth interviews were conducted with eight key informants of whom are program producers and thirty five audiences. The research revealed nationalism and localism in the KikDuu Singing ...
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    The Communication to Convey Wisdom and Preserving Traditional Fabric Weaving of Ban Na Pa Nat Community, Chiang Khan District, Loei Province 

    Pacapon Robkob; Patchanee Cheyjunya (NIDA, 8/22/20)

    This research aimed to study the communication to convey wisdom and Preserving Traditional Fabric Weaving of Ban Na Pa Nat Community Village, Moo.12, Chiang Khan District, Loei Province. The study of qualitative research methods consisted of in-depth interviews, Focus group discussion, and Non-participatory observation. The above method is used to collect primary data, which is field data collection. The key informants consisted of weavers, the elderly and adult groups, as well as including new generation in the community. The research study has ...
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    COMPENSATION DETERMINATION FACTORS FOR THE EXECUTIVE PERSONNEL GROUPS OF STATE ENTERPRISES IN THAILAND: A CASE STUDY OF GROUP A STATE ENTERPRISES IN THAILAND  

    Gornkrit Sakronsatian; Chindalak Vadhanasindhu (NIDA, 6/10/20)

    This research aims to find personal characteristic factors of the executive personnel groups (EPGs), by considering the characteristics of an organization, which leads to different compensation determination. The researcher also adds political relationship factor into consideration. The researcher uses the mixed-method research by in-depth interviews with 25 personnel who involve with the compensation determination process of the target group. Questionnaires were used to collect information from 347 employees in state enterprises from level 5 or ...
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    THE CREATION OF TRUST CULTURE IN THE ORGANIZATION OF FOOD CLUSTER IN CHIANG RAI PROVINCE 

    Chongpet Janla; Renliang Li (NIDA, 12/18/19)

    The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and ...
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    A Critical Study of the Influence of Investigative Journalism News Programs on the Performance of the Police 

    Wannipa Bhumithavara; Dhiyathad Prateeppornnarong (NIDA, 6/9/20)

    The objectives of this research were: 1) to study the methods of case management of the relevant police department, especially the police officers responsible for the case that the public is very interested in (High-profile Cases) 2) to study the role of Investigative Journalism News Programs in working on case that the public is very interested in; and 3) to study the Influence of Investigative Journalism News Programs on the performance of the police. This research uses qualitative research methodology. Which uses in-depth interview method, ...
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    Cyber Bullying on Online Media The Issue and Guideline to Solution 

    Pinwaa Sanmai; Patchanee Cheyjunya (NIDA, 8/26/20)

    The major objective of this research is to study the issue, style, and effect from cyberbullying on online media as well as guidelines to the solution at each level. This research is quality research by content analysis, a document study, and mass-communicator In-dept. interview. Scope 4 of case studies in 2018, based on the cyberbullying phenomenon. Classified as general people 1 case is the groom runaway and public figure 3 case is Aobseimai, Jame -Ji partner and Matt-Songkran. This research found that cyberbullying is caused by the norm of the ...
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    Deliberative Democracy of Ban Ao Udom Community of Thung Sukhla Sub-District in Sriracha District, Chonburi Province 

    Suwita Mahma; Suvicha Pouaree (NIDA, 1/30/20)

    Deliberative Democracy of Ban Ao Udom Community, Thung Sukla Subdistrict, Sriracha District, Chonburi Province is a qualitative research which has 3 objectives: 1) to study trends of the deliberative democracy in Ban Ao Udom community, Thung Sukla subdistrict, Sriracha district, Chonburi province; 2) to investigate conditions causing the deliberative democracy in Ban Ao Udom community; and 3) to study outcome of applying deliberative democracy in Ban Ao Udom community, Thung Sukla subdistrict, Sriracha district, Chonburi province. This research ...
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    THE EFFECT OF AUTHENTIC LEADERSHIP AND INNOVATION ADOPTION ON INNOVATIVE WORK BEHAVIOR IN THAI CONTEXT 

    Prapai Charoonnarth; Bung-on Sorod (NIDA, 7/9/20)

    The objective of this study was to examine the effect of Authentic Leadership (AL) on Innovative Work Behavior (IWB) with a consideration on the moderating effect of Innovation Adoption (IA) on that effect. Four questionnaires were used to collect data, aimed at measuring demographic information, authentic leadership, innovative work behavior, and innovation adoption of the respondents who were employees working in a private Thai company.  The authentic leadership and innovative work behavior questionnaires were derived from previous research, ...
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    The Effect of Spiritual Intelligence on Work Happiness:The Evidence from the Branch Customer Care Officers of the Commercial Bank. 

    Apiradee Raviroj; Chaiyuth Chinokul (NIDA, 7/13/20)

    This survey research has three objectives. First, it examines the level of spiritual intelligence of the branch customer care officers of the commercial bank. Second, it examines the level of work happiness of the branch customer care officers of the commercial bank. Third, it examines the relationship between spiritual intelligence and work happiness. The sample of this research included 400 branch customer care officers of the commercial bank ranked on the highest in the banking industry position of the world’s best employers listed by Forbes. ...
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    THE EFFECTS OF CORPORATE GOVERNANCE, HUMAN RESOURCE PRACTICES, AND ORGANIZATIONAL WELLBEING ON ORGANIZATIONAL PERFORMANCE: THE FIRMS LISTED ON THE STOCK EXCHANGES IN THAILAND  

    Karnpaphim Auttajate; Montree Socatiyanurak (NIDA, 5/31/20)

    The effects of corporate governance, human resources practices, and organizational wellbeing on organizational performance of the companies listed on the stock exchanges in Thailand were the thesis title of this current study. Quantitative research approach was adopted to examine those effects. Its research objective was to investigate the direct and indirect effects of corporate governance, human resources practices, and organizational wellbeing on organizational performance. The companies listed on the stock exchange of Thailand and the market ...
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    THE EFFECTS OF HUMAN RESOURCE MANAGEMENT SYSTEMS ON EMPLOYEE JOB PERFORMANCE IN THAILAND’S STATE ENTERPRISES 

    Wisit Manee; Boon-Anan Phinaitrup (NIDA, 6/11/20)

    The objectives of this research were: 1) to study the human resource management systems (HRMS) in Thailand’s state enterprises; 2) to study the impact of the perceptions of HRMS on employee job performance in Thailand’s state enterprises; 3) to test the mediation effect in the relationship between the perceptions of HRMS and employee job performance in Thailand’s state enterprises; 4) To test the moderation effects on relationship levels between the perceptions of HRMS and mediating variables and between mediating variables and employee job ...
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    Efficacy of Human Resource Systems Influence Toward The Quality of Work Life. A Case Study in Gaming Industry of Thailand 

    Panason Pawakungwanwong; Dawisa Sritanyarat (NIDA, 1/15/20)

    This research aimed to analyze the relationship between the Efficacy of Human Resource Systems and the quality of work life, which lead to finding in-depth information about the predictive correlational between the two factors. The sample of 319 persons who're working within the game industry in Thailand, this research used a sampling method that was convenient and voluntary. Provided information to researchers, including in-depth interviews of five peoples who were selected by purposive sampling — quantitative data analysis using descriptive ...
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    EXAMINING THE MEDIATING EFFECTS OF PUBLIC SERVICE  MOTIVATION AND WORKPLACE TRUST ON PERCEIVED POLITICS AND ORGANIZATIONAL OUTCOMES AMONG FRONTLINE SERVICE WORKERS IN THE PHILIPPINES 

    Rowena Clemino Alcoba; Boon-Anan Phinaitrup (NIDA, 9/6/19)

    This dissertation examined how public service motivation (PSM), enhanced by workplace trust (WT), will mediate the effects of perceived politics on organizational outcomes in the context of Philippine local bureaucracy. The study investigated the relationship of perception of organizational politics (POP) with organizational commitment (OC), job satisfaction (JS) and workplace stress (WS); and the mediating effects of PSM and WT on these relationships. The underpinnings of three theories – social exchange, self-determination and job demands-resources ...
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    Factors  Affecting the Success of Healthy Space Community Development Model:  A  Case of Phasi Charoen District, Bangkok Metropolitian Administration 

    Ananyaporn Imjongjairuk; Duchduen Bhanthumnavin (NIDA, 10/1/19)

    This research was mixed method research. The three objectives of this study were: 1) To study the community operation of healthy space community development model:A case of Phasi Charoen District, Bangkok Metropolitan Administration; 2) To study the success of healthy space community development model: A case of Phasi Charoen District, Bangkok Metropolitan Administration; and 3) To study factors affecting the success of healthy space community development model: A case of Phasi Charoen District, Bangkok Metropolitan Administration. For the ...