Now showing items 1-20 of 117

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    A PRELIMINARY STUDY ON THE RELATIONSHIP BETWEEN ENTREPRENEUR CHARITY "ORIGINAL ASPIRATION" AND ENTERPRISE DEVELOPMENT - TAKE CHINA ​AS AN EXAMPLE 

    LEILEI ZHANG; LEILEI ZHANG; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    This study explores why the charitable entrepreneurs have original aspiration of charity, and how their “original aspiration” promotes the development of their enterprises based on qualitative research in the special social context of the lagging charity causes and the imperfect enterprise charity tax laws without good implementation in China. Through face-to-face in-depth interviews with 27 philanthropic and non-philanthropic entrepreneurs in 13 provinces and 27 cities across the country, using continuous analysis and induction method, combined ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    A STRUGGLE FOR GETTING FREE FROM SOCIAL EXCLUSION OF TRIBE-WAR VOLUNTEERS: A CASE STUDY OF BAN KHIANGFA OF SA DOE PHONG SUBDISTRICT IN KHAO KHO DISTRICT OF PHETCHABUN PROVINCE 

    Tipparin Panyamee; ทิพย์ปริญญ์ ปัญญามี; Suvicha Pouaree; สุวิชา เป้าอารีย์; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 7/1/2022)

    The objectives of this dissertation were 1) to study the process of the struggle for getting free from social exclusion of the hill tribe-war volunteers in Ban Khiangfa, Sadao Phong Subdistrict, Khao Kho District of Phetchabun Province; and 2) to study the success factors of the struggle to free from social exclusion of the hill tribe-war volunteers. The dissertation made use of qualitative research methodology by applying documentary research, observation and in-depth interviews as its major methods. The snowball technique was utilized to search ...
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    A Study of Thai Political Opinion Trends of Mass Media's Fanpage and Hatred Creating 

    Donrawee Sudphum; ดลระวี สุดพุ่ม; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purposes of this study were:  to study problem and pattern stating on Thai political news presentation by mass media in Facebook fanpage during election announcement by the NCPO that has hatred creating and opinion trends of mass media’s Fanpage This study was a qualitative research. There were interviews with 2 academic journalists and 2 mass media professionals then analyzed from media news presentation and participation behavior showing opinions of the news receiver on Facebook fanpage of Komchadluek and Voice TV21 for 17 news under the ...
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    Access to and Benefit Sharing of the Same Plant Genetic Resources in Neighboring Nations 

    Chulaluk Pokasook Panyajitr; จุฬาลักษณ์ โภคาสุข ปัญญจิตร; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    This Thesis showcases a study on a problem in harnessing and sharing benefits from Plant Genetic Resources derived from the same plant type that inhabits countries that share borders, with an objective to study principles and concepts, including laws that apply to such case in both international and national levels, i.e., the Kingdom of Thailand, the Socialist Republic of Vietnam, the Lao People’s Democratic Republic, the Kingdom of Cambodia and the Federation of Malaysia; as well as to propose a solution to the problem about exploiting and sharing ...
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    ADULT’S SOCIAL ENGAGEMENT THROUGH DIGITAL GAME 

    Kanyarat Worachat; กันยารัตน์ วรฉัตร; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 7/1/2022)

    The study titled “Adult’s Social Engagement through Digital Game” utilized the mixed methods research methodology combining qualitative and quantitative methods which emphasized on the qualitative study. The research examined middle aged adults and over to answer the five research objectives: 1) to study adult’s game playing behaviors, 2) to study motivations driving adults in playing digital games, 3) to examine adult’s engagement with games, 4) to study adult’s engaging with other gamers through digital game, and 5) to study communication process ...
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    AIRPORT TECHNICAL EFFICIENCY AND BUSINESS MODEL INNOVATIONS: A CASE OF LOCAL AND REGIONAL AIRPORTS IN THAILAND 

    Thanavutd Chutiphongdech; ฐณวุฒ ชุติพงศ์เดช; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The growth in demand for air transport and the budget constraints put the pressure on airports as a service provider in the air transport system. Hence, airports are required not only to develop infrastructure, service quality, and improve performance but also to adapt themselves by performing better business operations and searching for healthier business management. To accomplish such outcomes, airport business models seem to be a strategic tool to improve overall administrations. However, the knowledge in this field is hardly found in the ...
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    ALLOCATION OF SPECIFIC GRANT FOR LOCAL AUTHORITIES IN CHONBURI 

    Wittaya Chaojaroenrat; วิทยา เชาว์เจริญรัตน์; Achakorn Wongpreedee; อัชกรณ์ วงศ์ปรีดี; Achakorn Wongpreedee; อัชกรณ์ วงศ์ปรีดี (National Institute of Development Administration, 7/1/2022)

    This research aimed to study the policy on the allocation of specific grants to local government organizations (LGOs) from two major funding sources, which are government-specific grants and the grants from provincial administrative organizations (PAOs) in relation to the political changes. The study has two main objectives: 1) to study the government's specific grant allocation policies to LGOs since the beginning of decentralization from 2001-2018 that affect local fiscal independence and to analyze the fiscal disparity that occurred among ...
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    An Analysis of Environmental Management According to the Sustainable Development Goals 12: A Case Study of Chang Island Trat Province 

    PATTEERA SRISUNG; พัทธ์ธีรา ศรีสังข์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์; Chutarat Chompunth; จุฑารัตน์ ชมพันธุ์ (National Institute of Development Administration, 12/8/2022)

    The problem of waste management in tourist attractions, especially marine debris, is a significant problem that all stakeholders should work together to find a solution. General, the concept of waste solution consist of reduction, reuse, and recycling (3Rs). Therefore, this research aimed to study the current practice waste management of Chang Island and how to achieve the 12th Sustainable Development Goal (12th SDGs) targets 12.5. This research also aimed to the reveal the problems, obstacles, and guidelines for effective implementation of waste ...
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    Analysis of the determinants and distributional effects of public education expenditures in Bangladesh 

    Sheikh, Md. Rashidul Islam; Ponlapat Buracom (National Institute of Development Administration, 2020)

    This study is based on the well-known theories of public policy analysis, economics, and public finance and empirically explores and examines the determinants and income distributional effects of public expenditure on education in Bangladesh. It is postulated that multidimensional factors determine education expenditures. Economic-demographic, decision-making, political, and new institutionalism theories are therefore studied, along with the concept of education. This research identifies and computes education expenditure by types, along with ...
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    ASEAN Framework Agreement on Traditional Knowledge Protection 

    Vivit Vongthip; วิวิธ วงศ์ทิพย์; Wariya Lamlert; วริยา ล้ำเลิศ; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 12/8/2022)

    According to the ASEAN Economics Community (AEC) strategies, Traditional Knowledge (TK) is significant role for ASEAN community which supports Intellectual Property system of ASEAN community. It is necessary for all ASEAN member countries, which are the sources of TK, to develop the measure of protection through ASEAN Economic Community Blueprint 2025 and ASEAN Intellectual Property Rights Action Plan 2016-2025. However, each ASEAN member countries possess different legal measures for TK protection. The differences become the problems toward ...
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    ATTRIBUTES OF CREATIVE TOURISM VALUE PROPOSITION AND GUIDELINE FOR THE LOWER NORTH EASTERN PROVINCE GROUP 2  

    JAKAWAN WONGMANEE; จักรวาล วงศ์มณี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 7/1/2022)

    The purpose of this study were 1) to identify the measurement of creative tourists, 2) to construct the creative tourism value proposition from creative tourist’ perspective, 3) to analyze the differences of value proposition among creative tourist segments, 4) to assess destination capability in responding to value proposition of creative tourism, and 5) to develop a guideline for developing creative tourism product, activities, and destination to the Lower Northeastern Provinces Group 2.  Mixed methods research was used in this study. Questionnaire ...
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    BANGKOK BRANDING THROUGH THE BANGKOKIAN'S PERSPECTIVE 

    Nisachol Ratanasachol; นิสาชล รัตนสาชล; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ...
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    Board game for developing self-awarenessthrough design thinking process in learning 

    Prang Kiatsoonsong; ปราง เกียรติสูงส่ง; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร; National Institute of Development Administration. School of Human Resource Development; Juthamas Kaewpijit; จุฑามาศ แก้วพิจิตร (National Institute of Development Administration, 3/6/2022)

    The purpose of this study was to learn life skills and to apply design thinking process with inmates. The research method was action research. The sample consisted of 20 inmates aged 17 to 20 in Bannkaruna Juvenile Vocational Training Centre for Boys. The instruments used in this study include in-depth interview and design thinking process. The results were as follow: the subjects have low self-awareness and empathy than any other life skill component. An analysis of interview and Persona reveal that they lack of confidence, Pessimism and lack ...
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    CAPACITY DEVELOPMENT OF RICE NOODLES PRODUCTION THROUGH  CLUSTERING : A  CASE STUDY OF NAKHON PATHOM PROVINCE 

    Nuttapong Petlaor; ณัฐพงษ์ เพชรละออ; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 12/8/2022)

    This basic research has 2 objectives: 1) To study the model of Khanom Chin (Thai rice noodle) business cluster in Nakhon Pathom Province, and 2) To study the important components and the guidelines for capacity development related to driving Khanom Chin business cluster in Nakhon Pathom Province.  Population and Samples 1) Thai farmers in the cluster of Nakhon Pathom Province 2) Thai entrepreneurs from midstream and downstream groups (processing and marketing) in the cluster of Nakhon Pathom Province 3) people from Thai network support groups ...
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    CASHLESS SOCIETY FROM CASH-BASED ECONOMY TO CASHLESS ECONOMY IN THAILAND  

    Jassada Sepetch; เจษฎา ศรีเพ็ชร; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์; Montree Socatiyanurak; มนตรี โสคติยานุรักษ์ (National Institute of Development Administration, 7/1/2022)

    The objectives of this research were to study the changes incurred during the progression from a cash-based economy to a cashless society in Thailand, the factors related to a cashless economy and a cashless society in Thailand, and the development of a conceptual framework for the pursuit of a cashless society and economy in Thailand. The sample group was the population of all regions in Thailand. A total population of 2,800 samples was found. Thailand is likely to develop from a cash-based economy to a cashless economy. This is due to the ...
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    CAUSAL FACTORS AFFECTING INTEGRATED POLICY IMPLEMENTATION OF TOURISM IN  THAILAND  

    Nuttaprachya Nantavisit; ณัฐปรัชญา นันทวิสิทธิ์; Kassara Sukpatch; เกศรา สุกเพชร; Kassara Sukpatch; เกศรา สุกเพชร (National Institute of Development Administration, 7/1/2022)

    The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the ...
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    Change in Political Culture of Civil Society in Mueang District, Trang Province 

    Thiptida Chaisamut; ทิพย์ธิดา ใจสมุทร; Tanad Kaewjaroenpisan; ถนัด แก้วเจริญไพศาล; National Institute of Development Administration. School of Public Administration; Tanad Kaewjaroenpisan; ถนัด แก้วเจริญไพศาล (National Institute of Development Administration, 12/8/2022)

    The study of the change in the political culture of civil society in Mueang Trang District was aimed to analyze political development in Mueang Trang District and to analyze the opinions of civil society towards the change of political culture. This research also was qualitative research by documentary research, and in-depth interviews with the key informants were 51 people. The results found that the political development at the local levels and national politics have been developed, which in the past Trang Province was the base of the Democrat ...
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    Communication for 21st century learning of the visually impaired in carpenter training program : case study of Foundation for the Employment Promotion of the Blind in Pak Kret, Nonthaburi Province  

    Narangsan Damsri; นรังสรรค์ ดำศรี; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purpose of this research was 1) to investigate factor promoting carpentry career training among visually impaired people 2) to study communication for 21st century skills transferred from the instructors to visually impaired students 3) to analyze the interactions between the carpentry instructors and visually impaired student. This qualitative research adopted methodology including, observation to investigate factor promoting carpentry career training among visually impaired people, and in-depth interview both to study communication for 21st ...
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    Communication for Korean Fan Club Identity Negotiation on Social Media Platform 

    Phattrawadee Hong-aek; ภัทราวดี หงษ์เอก; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and ...