Browsing by Subject "Structural Equation Model"
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STRUCTURAL EQUATION MODEL OF FACTORS AFFECTING CHINESE HIGH-VALUE TOURIST LOYALTY TOWARD SOUTHERN THAILAND (National Institute of Development Administration, 7/1/2023);
This research noticed the opportunity to expand the Thai tourism market to Chinese high-value tourists and it is interesting to study the current Thai image that can affect the awareness of Chinese tourists. Although many previous scholars studied on destination loyalty in several contexts, the literature on this subject is limited. The primary is focused on service quality, destination image, perceived value, satisfaction, and loyalty; but examined in different research area and sample group. Therefore, this study proposes to increase academic ...