Browsing by Subject "Structural equation modeling"
Now showing items 1-4 of 4
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THE CAUSAL MODEL DEVELOPMENT OF FACTORS AFFECTING LOCALISM MEDIATING TOWARDPUBLIC PARTICIPATION IN CULTURAL HERITAGE TOURISMAROUND SI-THEP ANCIENT, PHETCHABUN PROVINCE
; (National Institute of Development Administration, 7/1/2022)
Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of house ... -
The causal model of factors affecting Thai customer loyalty towards e-commerce business
; (National Institute of Development Administration, 2017)
This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ... -
The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business
; (National Institute of Development Administration, 2017)
This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand. This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ... -
The model of success factors affecting consumer purchase intention by video advertising via online influencers
; (National Institute of Development Administration, 2021)
The study was mixed-method research of both qualitative and quantitative, aimed 1) to study the development of advertising using an online influencer from the past to the present, and 2) to test a structural equation model of success factors affecting consumers’ purchase intention by video advertising via online influencers. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was documentary research of information or articles on websites within 10 years from 2011 – at ...