Now showing items 1-2 of 2

  • Thumbnail

    A willingness to pay study of heritage interpretation : a case study of the historic city of Ayutthaya 

    Wiroj Lakkhanaadisorn; Udomsak Seenprachawong (National Institute of Development Administration, 2013)

    In general, the contingent valuation studies applied to the valuation of cultural heritage sites are usually carried out for the purpose of physical conservation. However, to conserve the heritage site sustainably, heritage interpretation is one of the main factors that cannot be neglected. As a result, this study was conducted to elicit the value of the restoration and improvement of heritage interpretation (information board, exhibits, booklets, pamphlets, tourist guide services, etc.) with the selection of the Historic City of Ayutthaya ...
  • Thumbnail

    Airline's roles for for supporting sustainable tourism development: a case study of Thailand 

    Withep Watawuti; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) to analyze the factor of passenger’s awareness to STD, passenger’s willingness to supporting STD, passenger’s expectation to STD performance of airline and passenger’s perception to STD performance of airline 3) to compare the difference between passenger’s expectation to STD performance of airline and passenger’s perception to ...