Now showing items 1-8 of 8

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    A model of the development of community-based tourism management in designated areas for sustainable tourism 

    Kulvadee Lamaijee; Therdchai Choibamroong (National Institute of Development Administration, 2015)

    This research is both quantitative and qualitative. The objectives of the research are: 1) to study the community-based tourism environment in designated areas for sustainable tourism, 2) to assess the potential of communities in developing community-based tourism management in designated areas for sustainable tourism, 3) to study the process of the development of community-based tourism management in designated areas for sustainable tourism, and 4) to create a model of the development of community-based tourism management in designated ...
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    Banner advertising management for local online travel agencies 

    Kamonthat Nualanan; Rugphong Vongsaroj (National Institute of Development Administration, 2016)

    This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward banner advertising on banner advertising effectiveness. The results of structural equation modeling could partially confirm the belief-attitude-effectiveness relations for local online travel agencies’ banner advertising from the perspective of inbound tourists. The empirical results from this study indicated that the features ...
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    Developing destination safety indicators and strategy for promoting tourists' safety confidence 

    Thanapol Inprasertkul; Rugphong Vongsaruj (National Institute of Development Administration, 2020)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...
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    Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand 

    Pattaraporn Jiramahapoka; Patthareeya Lakpetch (National Institute of Development Administration, 2021)

    The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was ...
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    Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province 

    Suchawadee Limisariyapong; Suwaree Namwong (National Institute of Development Administration, 2018)

              The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and ...
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    The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction 

    Supaporn Wichaidit; Sangkae Punyasiri (National Institute of Development Administration, 2019)

    The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nightlife ...
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    THE ELEMENTS OF TOURIST SATISFACTION AND LOYALTY WITH CULTURAL/HERITAGE SITES: EVIDENCE FROM AYUTTHAYA 

    Cao Panyu; Cao Panyu; Udomsak Seenprachawong; อุดมศักดิ์ ศีลประชาวงศ์; Udomsak Seenprachawong; อุดมศักดิ์ ศีลประชาวงศ์ (National Institute of Development Administration, 7/1/2022)

    This study aims to analyze the factors of tourists’ motivation, expectations, and satisfaction by establishing a theoretical model to quantify their joint impact on the tourists’ loyalty. Collecting data from 400 participants of Chinese tourists who visited ‘Ayutthaya Province’ of Thailand, this research by employing both Structural Equation Modelling (SEM) and descriptive Analysis, finds that the elements of tourists’ expectations (e.g., accessibility, historic buildings) and motivation (e.g., to visit historical place/culture, religious places, ...
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    The model of yacht tourism management in Phuket 

    Natdaporn Chonweerawong; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist behavior in Phuket, 3) evaluate the potential of the Yacht Tourism Management in Phuket, and 4) propose the Model of Yacht Tourism Management in Phuket. A mixed research methodology was employed in this study. Questionnaires were distributed to collect quantitative data. The data were collected from a sample of 400 yacht tourists ...