Now showing items 1-5 of 5

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    A model of the development of community-based tourism management in designated areas for sustainable tourism 

    Kulvadee Lamaijee; Therdchai Choibamroong (National Institute of Development Administration, 2015)

    This research is both quantitative and qualitative. The objectives of the research are: 1) to study the community-based tourism environment in designated areas for sustainable tourism, 2) to assess the potential of communities in developing community-based tourism management in designated areas for sustainable tourism, 3) to study the process of the development of community-based tourism management in designated areas for sustainable tourism, and 4) to create a model of the development of community-based tourism management in designated ...
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    Banner advertising management for local online travel agencies 

    Kamonthat Nualanan; Rugphong Vongsaroj (National Institute of Development Administration, 2016)

    This empirical study examined the effects of local online travel agencies’ banner advertising belief factors on inbound tourists’ attitude toward banner advertising and the effects of inbound tourists’ attitude toward banner advertising on banner advertising effectiveness. The results of structural equation modeling could partially confirm the belief-attitude-effectiveness relations for local online travel agencies’ banner advertising from the perspective of inbound tourists. The empirical results from this study indicated that the features ...
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    THE ELEMENTS OF TOURIST SATISFACTION AND LOYALTY WITH CULTURAL/HERITAGE SITES: EVIDENCE FROM AYUTTHAYA 

    Cao Panyu; Cao Panyu; Udomsak Seenprachawong; อุดมศักดิ์ ศีลประชาวงศ์; National Institute of Development Administration. School of Development Economics; Udomsak Seenprachawong; อุดมศักดิ์ ศีลประชาวงศ์ (National Institute of Development Administration, 7/1/2022)

    This study aims to analyze the factors of tourists’ motivation, expectations, and satisfaction by establishing a theoretical model to quantify their joint impact on the tourists’ loyalty. Collecting data from 400 participants of Chinese tourists who visited ‘Ayutthaya Province’ of Thailand, this research by employing both Structural Equation Modelling (SEM) and descriptive Analysis, finds that the elements of tourists’ expectations (e.g., accessibility, historic buildings) and motivation (e.g., to visit historical place/culture, religious places, ...
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    nse paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Sid Suntrayuth; Sid Suntrayuth (สถาบันบัณพิตพัฒนบริหารศาสตร์, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain ...
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    Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province 

    Suchawadee Limisariyapong; Suwaree Namwong (National Institute of Development Administration, 2018)

              The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and ...