Browsing by Subject "Tourism -- Management"
Now showing items 1-6 of 6
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A model of the development of community-based tourism management in designated areas for sustainable tourism
; (National Institute of Development Administration, 2015)
This research is both quantitative and qualitative. The objectives of the research are: 1) to study the community-based tourism environment in designated areas for sustainable tourism, 2) to assess the potential of communities in developing community-based tourism management in designated areas for sustainable tourism, 3) to study the process of the development of community-based tourism management in designated areas for sustainable tourism, and 4) to create a model of the development of community-based tourism management in designated ... -
Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand
; (National Institute of Development Administration, 2021)
The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of ... -
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ... -
Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand
; (National Institute of Development Administration, 2021)
Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ... -
Promoting the value of Lanna cultural heritage tourism resources for Thai youth tourists
; (National Institute of Development Administration, 2017)
Due to loose of value of cultural heritage tourism resources, including the promoting of Thai youth tourist’ potential which they are one of the main target groups for cultural tourism of the Tourism Strategy 2015-2017 (Ministry of Tourism and Sports, 2015: 21), and the problem of number of Thai youth tourists visiting Lanna cultural heritage tourism site have decreased (Office of Strategic Management, Upper North Region 1, 2014 - 2017) including the importance of youth tourists market for the future as per the report of World Youth Student & ... -
The Success of Community-Based Tourism Managementin Chiang Mai Province
; (National Institute of Development Administration, 2019)
The purposes of this research were 1) to study the characteristics of successful community-based tourism management in Chiang Mai province and 2) to study the favorable conditions for successful community-based tourism management in Chiang Mai province. The areas of study were 1) Ban Mae Kampong, Village No. 3, Huay Kaew Sub-district, Mae On District, Chiang Mai Province and 2) Baan Rai Kong Khing, Village No. 3, Nong Khwai Sub-district, Hang Dong District, Chiang Mai Province. The qualitative methods, namely documentary study, in-depth ...