Browsing by Subject "Tourism -- Marketing"
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The development of a structural equation model in managing experience, value and customer satisfaction in international tourism business (National Institute of Development Administration, 2017);
This research aimed 1) To study factors related to customer experience management, customer satisfaction and customer value in Thailand's outbound tour operators. 2) To develop a structural equation model of customer value for Thailand's outbound tour operators. to developing structural equation model of customer value for outbound tour operators in Thailand. This study was a mixed methods research based on qualitative and quantitative research to obtain a set of factors, including internal latent variables, external latent variables, and observed ...