Browsing by Subject "Tourism -- Thailand -- Phuket"
Now showing items 1-3 of 3
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A model of port of call management for cruise tourism, Phuket, Thailand
; (National Institute of Development Administration, 2014)
The study establishes a proposed model of port of call management for cruise tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of the cruise tourism in Phuket, Thailand, 2) to evaluate the importance levels toward factors affecting port of call management, 3) to measure the efficiency levels of port of call management in Phuket, Thailand and 4) to propose a model of port of call management tailored for the cruise tourism in Phuket, Thailand. -
Online marketing strategies for community-based tourism in the Andaman cluster of Thailand
; (National Institute of Development Administration, 2020)
The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ... -
Policy implication for Patong beach management through multi-stakeholder participatory approach
; (National Institute of Development Administration, 2020)
The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective. Researchers gathered 400 from tourists to evaluate the efficiency of the current ...