Browsing by Subject "Tourism development"
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Perceived value development for cultural tourism destination: a case study of Phuthai village, Baan Khok Kong Kalasin province (National Institute of Development Administration, 2018);
The main aim of this study is to investigate a tourist value perception toward cultural tourism destination: A case study of Phuthai Village, Baan Khok Kong Kalasin province. A quantitative method was employed with a self-administered survey and using purposive sampling technique for data collecting process. A total of two hundred and twelve responses were collected and a multiple regression technique was used to analyze data. The findings revealed that five value components, including functional, social, emotional, epistemic and ...