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    Sustainable tourist destination brand image assessment case study of Mae Kam Pong community 

    Nattawut Wita; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study examines the relationship between attributes-holistic uniqueness: slow tourism, psychology: emotion and sustainable image in the context of community-based tourism. An image of tourism brand at present plays important roles in the construction of tourist attraction. An image of tourism brand is a marketing strategy which can make tourist attractions be successful. In the past, a study on an image of tourism brand put the importance on brand image as most viewed by tourists. The image measuring of community-based tourism at the ...