Browsing by Subject "Tourists"
Now showing items 1-3 of 3
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A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province
; (National Institute of Development Administration, 2021)
The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was ... -
Destination strategic positioning and marketing strategy for foreign high-quality tourist
; (National Institute of Development Administration, 2021)
The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ... -
Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand
; (National Institute of Development Administration, 2021)
Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ...