Browsing by Subject "digital marketing"
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Online Buying Behavior and Digital Marketing Communication Persons with Visual Impairment (National Institute of Development Administration, 7/1/2023);
This is a qualitative research where data collection was carried out using in-depth interview method. The sample group consisted of 21 persons who are fully and/or partially blind. The objective of this research was to study the behavior, needs and doubts of vision impaired persons from generations X, Y and Z in making online purchases and their expectations on communications for online marketing that helps them in making online purchases. The interviewee must be a person that makes online purchase at least once a month. The research results ...