Now showing items 1-20 of 392

  • Thumbnail

    A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant 

    Jitti Jitklongsub; Chokechai Suveatwatanakul (National Institute of Development Administration, 2019)

    The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ...
  • Thumbnail

    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
  • Thumbnail

    Airline's roles for for supporting sustainable tourism development: a case study of Thailand 

    Withep Watawuti; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) to analyze the factor of passenger’s awareness to STD, passenger’s willingness to supporting STD, passenger’s expectation to STD performance of airline and passenger’s perception to STD performance of airline 3) to compare the difference between passenger’s expectation to STD performance of airline and passenger’s perception to ...
  • Thumbnail

    Allocation of carbon emission quotas for selected industries of Thailand to ally with economic efficiency of the market system for carbon emission permits 

    Isaree Jirajariyavech; Sompote Kunnoot (National Institute of Development Administration, 2019)

    Thailand Emission Trading Scheme (Thailand ETS) was established to prepare for Thailand’s emission trading in playing a part in the global movement for the reduction of CO2 emissions. The energy intensive sectors, including, petrochemicals, cement, iron and steel, electricity, and aviation industries, are selected to target industries to achieve the reduction of CO2 emission. The implementation of Thailand ETS can be expected to effect change in the Thailand economy. This study applied the concept of economic cost as the external cost is introduced ...
  • Thumbnail

    An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age 

    Worawudh Phakdiburut; Jitraporn Sudhivaraseth (National Institute of Development Administration, 2018)

    This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ...
  • Thumbnail

    Antecedents of behavior relating to sufficiency economy philosophy and happiness in living in Boonniyom community members  

    Nutjira Sumonta; Duchduen Bhanthumnavin (National Institute of Development Administration, 2019)

    His Majesty The King Rama 9, The Great had bestowed and expounded the concept of “Sufficiency Economy Philosophy” for Thai people as the guideline for sufficient behavior and happiness in living. A group of Buddhist monks, called “Santi Asoke” leading by Samana Bodhirak has adopted this philosophy and emphasized with some certain dhrama to create a new economic system, called “Satharanapokee”.This study aimed at investigating the antecedents in terms of psychological chatracteristics, situational factors, as well as, Boonniyom belief and practice ...
  • Thumbnail

    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
  • Thumbnail

    An approach of promoting medical services to foreigner in Bangkok 

    Varot Panitchavit Pinpat; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, the study explores 3 key constitutional components as, 1) the motivation, perception and decision making of foreign medical service customer for analyzing the customers’ need, segmentation, product attribute and destination image 2) resource competencies, strategic direction, competition and co-operation intensity of medical ...
  • Thumbnail

    The appropriate model for power development fund management in Thailand 

    Pongpoj Putarungsi; Wisakha Phoochinda (National Institute of Development Administration, 2018)

    This research aimed to evaluate the operation and management of power development fund in Thailand and to propose an appropriate model for managing power development fund in Thailand by using the Sustainability Balanced Scorecard (SBSC). The Sustainability Balanced Scorecard consists of six perspectives which are the overall efficiency of operation and management perspective, the management process perspective, the stakeholder perspective, the learning and development perspective, the environmental perspective and the social perspective. This ...
  • Thumbnail

    Asset pricing on Thailand & Malaysia stock exchange: on the use of macroeconomic and behavioral factors 

    French, Jordan Alexander; Tatchawan Kanitpong (National Institute of Development Administration, 2017)

    This thesis tests five macroeconomic variables that have been both theorized to affect stock returns and been proven to do so in past empirical research. Those variables are risk premium, industrial production, term structure, expected inflation, and unexpected inflation. The variables are retested for their statistical significance using four years of monthly contemporary data using Thailand and Malaysia as two of the five ASEAN markets (Singapore, Thailand, Philippines, Malaysia, and Indonesia). Contrary to previous studies, this study finds ...
  • Thumbnail

    Autonomy in budgeting decisions of union councils : a study of Sunamganj district in Banglades 

    Talukdar, Mohammad Rafiqul Islam; Achakorn Wongpreedee (National Institute of Development Administration, 2018)

    A 2001 study of Khan observes that one of the vital concerns in relation to decentralization in Bangladesh is greater autonomy of the local state. The principal premise of the thesis is that a greater autonomy of the local state helps improve the effectiveness of decentralization. The main research concern is the exploration of the nature, cause, and consequences of a specific deep-rooted problem concerning the dimensions of influences and magnitude of autonomy in budgeting decisions of local government Union Councils in Bangladesh.  These ...
  • Thumbnail

    Bank competition and the linkage to stability and growth: international evidence and implication to Thailand 

    Sanhapas Laowattanabhongse; Sorasart Sukcharoensin (National Institute of Development Administration, 2017)

    Over the past two decades, the impact of bank competition to financial stability as well as to economic growth has been the center of interest for both academicians and practitioners. The recent financial crises throughout the globe further exhibit the urgent need to conclude the relationship between (1) bank competition and financial stability and (2) bank competition and economic growth. This dissertation, therefore, attempts to fill in the literature gap of both competition-stability and competition-growth nexuses by using a sample of 81 ...
  • Thumbnail

    Behavioral approach to portfolio selection 

    Kumnoon Narakornpijit; Pariyada Sukcharoensin (National Institute of Development Administration, 2018)

    Behavior plays an important role in people’s decision making, for example, different decision making can occur during happy and unhappy time. Behavioral factors also affect the decision making in the investment that cause unreasonable decision making in many investment situations. Many behavioral theories have been developed to explain human’s behavior, which some of them are also applied to the investment. This research focuses on studying the portfolio investment in Thailand by two of the well-known theories for portfolio selection, which are ...
  • Thumbnail

    The branding process of the world heritage historic city of Ayutthaya 

    Wipada Thaothampitak; Therdchai Choibamroong (National Institute of Development Administration, 2018)

    This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site was selected as the unit to be studied. Thus, the purposes of the study were to 1) study the potential of the Historic City of Ayutthaya site, 2) analyze the marketing of the Historic City of Ayutthaya site, 3) evaluate the potential of the stakeholders in branding of the Historic City of Ayutthaya site, and 4) propose a branding ...
  • Thumbnail

    The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand 

    Yanapa Boonparkob; Sangkae Punyasiri (National Institute of Development Administration, 2019)

    This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, training, ...
  • Thumbnail

    The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand 

    Wiraphong Panyathanakhun; Paithoon Monpanthong (National Institute of Development Administration, 2019)

    Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; little ...
  • Thumbnail

    The causal model of factors affecting Thai customer loyalty towards e-commerce business 

    Lalita Puangmaha; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ...
  • Thumbnail

    A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok 

    Wirut Nakkhasin; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
  • Thumbnail

    Child labor and school dropout in least-developed countries: Empirical evidence from Lao PDR 

    Xayavong, Thidavong; Piriya Pholphirul (National Institute of Development Administration, 2017)

    Even though topics related to child labor and school dropout have been studied worldwide, little attention has focused on child labor and school dropout in the least-developed countries. This paper examines the impact of child labor on school dropout by using national representative data from the Labor Force and First Child Labor survey in the Lao PDR, which serves as a case study of a least-developed country. The endogeneity of child labor to school dropout was controlled by using an average wage of children by province as an instrumental variable. ...
  • Thumbnail

    Communication factors affecting training effectiveness of business organizations 

    Jompon Jeebpinyo; Yubol Benjarongkij (National Institute of Development Administration, 2020)

    The research is aimed for three objectives:  1) To study communication methods of professional trainers in organizing training, 2) to study training communication factors that affect training effectiveness of business organizations, and 3) to test the researcher’s developed structural equation model of latent variables, namely professional trainers’ qualifications and competence, training environmental management, trainees, and training effectiveness, with empirical data.   Mixed methods of qualitative and quantitative research were conducted. ...