Now showing items 1-20 of 518

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    A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok 

    Wirut Nakkhasin; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    A causal relationship between strategic human resource development design and employee performance of state enterprises listed on the stock exchange of Thailand 

    Phaitoon Inuthai; Boon-anan Phinaitrup (National Institute of Development Administration, 2021)

    The purpose of this study is to design a structural equation model and to test the confirmatory factor analysis (CFA) in order to explain the effect of strategic human resource development on the employee performance of state enterprises listed on the Stock Exchange of Thailand. Importantly, the review of relevant literature is implemented in order to explore the concept of strategic human resource development (SHRD), aiming at investigating the design of SHRD. It also focuses on exploring the role of job satisfaction and employee commitment as ...
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    A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province 

    Chayada Kanabkaew; Paithoon Monpanthong (National Institute of Development Administration, 2021)

    The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was ...
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    A Management Perspective on Professional Chinese Training in the Mining Industry of Thailand 

    Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)

    There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand.  Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand.  Data are gathered from an ethnography of a mining company in the Southern Thailand.  Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of ...
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    A model proposal for tourism and hospitality undergraduate institutions in Thailand to obtain the UNWTO TEDQUAL certification 

    Arroyo, Jorge Arnanz; Kanokkarn Kaewnuch (National Institute of Development Administration, 2020)

    The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education in tourism and hospitality was a rather more limited area during most of the 20th century. Despite the significance of tourism and hospitality education in shaping the future of this prosperous industry, there are still several areas on this discipline to be covered appropriately. This research focuses on several topics that ...
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    A new approach to the business cycle and insights for the allocation of investment asset classes and sectoral stock return along the business cycle 

    Korn Talthip; Sorasart Sukcharoensin (National Institute of Development Administration, 2020)

    Portfolio management strategy enables investors to reduce risk and maximize return. Investment in different stocks in equity market helps reducing non-systematic risk however systematic risk of portfolio obviously affected by macroeconomic conditions. Different stages of business cycle associates with changes in macroeconomic environment together with business sentiment and different market expectations which impact performance of specific asset classes in each stage. Equity in different stock sectors responses differently in various economic and ...
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    A phenomenological study of access to education for learners living with disability in Kenya: a study of policy implementation and strategies in Siaya and Kisumu counties 

    Owuor, Fredrick Ochieng; Ploy Suebvises, (National Institute of Development Administration, 2018)

    Access to education is a basic human right that every government seeks to guarantee its people. Policymakers in the education sector continue to focus on formulating and implementing policies that ensure that all children have equal chances of accessing quality education regardless of their social, economic, or physical status. However, learners living with a disability are still facing numerous challenges in their quest for education.  Well-thought-out policy implementation strategies can assist in ensuring that learners living with a disability ...
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    A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant 

    Jitti Jitklongsub; Chokechai Suveatwatanakul (National Institute of Development Administration, 2019)

    The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ...
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    A study of cross-sector research collaboration between university-industry in Thailand : a case study of Kasetsart University 

    Chutimon Srinavakatrakul; Tippawan Lorsuwannarat (National Institute of Development Administration, 2018)

    The purpose of this research was to study the components and relationships of the factors affecting the effectiveness of cross-sector collaboration in research between universities and industry by integrating the concepts of inter-organizational relationships (IOR), the resource dependency theory (RDT) and social capital. A mixed methods research design was used in the research methodology. The purpose of the qualitative research was to understand the context of the organization by using an in-depth interview. Key informants were interviewed ...
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    A study of leadership in educational institutions under the dual system of private vocational education administration : its effects on personnel's behaviors 

    Sarun Widtayakornbundit; Boon-Anan Phinaitrup (National Institute of Development Administration, 2019)

    The research aimed to build understanding about the relationship between leadership applied to executives of private vocational educational institutes in the dual system and behaviors of personnel through some key variables, such as needs satisfaction, relationship quality, and loyalty. The first objective of the study was to explore types of leadership which affected loyalty. The second objective was to explore behaviors which were influential to loyalty. The third objective was to explore the dimension of needs satisfaction which affected the ...
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    A study of multidimensional poverty management in Thailand according to the Thai people map and analytics platform (TPMAP) through provincial budget budget allocation and provincial groups, annual budget 2017-2019 

    Airawee Wiraphanphong; Achakorn Wongpreedee (National Institute of Development Administration, 2020)

    The objectives of this research are: 1) to study the status of multidimensional poverty in Thailand based on the Thai People Map and Analytics Platform (TPMAP); 2) to investigate government policies on multidimensional poverty management through budget allocation to provinces and provincial clusters based on the TPMAP; 3) to examine the relationships between the status of multidimensional poverty and government policies on multidimensional poverty management through budget allocation to provinces and provincial clusters, and; 4) to propose the ...
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    A study of Southern Border Provinces Administrative Centre provinces development strategy 2015-2017 

    Nutrada Silp-udom; Anchana NaRanong (National Institute of Development Administration, 2019)

    This research aims 1) to study the structure of the Southern Border Provinces Administrative Centre (SBPAC) during the Provinces Development Strategy 2015-2017, 2) to study the operation of the Southern Border Provinces Administrative Centre to reduce the conflict according to the Provinces Development Strategy 2015-2017, 3) to study the factors and problems affecting the operation of the Centre according to the Provinces Development Strategy 2015-2017, and 4) to study the guidelines for reducing conflict in the Southern border provinces. The ...
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    A study of the effect of public service motivation on job performance of public servants through job satisfaction and person-organization fit: the case of the people's committee of Ho Chi Minh City, Vietnam 

    Nguyen, Thi Thanh Thuy; Boon-Anan Phinaitrup (National Institute of Development Administration, 2021)

    This study examines the effect of public service motivation on job performance through the mediating variable of job satisfaction and person-organization fit of public servants in the public organizations under the People's Committees of Ho Chi Minh City, Vietnam. The objectives of this research were 1) to study the influence of public service motivation on the job performance of public servants; 2) to establish the mediation effect of job satisfaction and person-organization fit on the linkage of public service motivation with job performance; ...
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    A study on improving intercultural communicative competence of Chinese students in Thailand 

    Cheng, Yu; Li, Renliang (National Institute of Development Administration, 2018)

    Thailand has always been China’s very friendly partner. Since Thailand is located in the center of Southeast Asia, it is geographically close to China. The education cost in Thailand is considered low for Chinese families. The open policy of Thai government brings more opportunities to Thailand. Thailand has advantages in offering business opportunities, including international educational business. Chinese students have become the major source of foreign students in Thailand since year 2006. Due to the differences in language, cultural background, ...
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    A study on improving of incubating-efficiency of incubators in Zhejiang province, China 

    Ge, Zhenfeng; Li, Renliang (National Institute of Development Administration, 2018)

    As the business infrastructure of modern society, the incubator plays a decisive role in promoting regional economic development, alleviating regional employment pressure and improving regional innovation capacity, and is also an important policy tool designed by the government for promoting economic development. Since its birth, countries around the world have been widely adopted and put into practice and have made great progress. However, with the deepening of entrepreneurial activities, the increasing cost of resources, the increasing pressure ...
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    A study on relationship between human capital and aging preparedness of million birth cohort teachers in primary school affiliated with Sukhothai primary educational service area office 1 

    Kiratikan Sadakorn; Pongthep Chandasuwan (National Institute of Development Administration, 2019)

    The main purposes of this study were to examine: 1) the relationship between human capital and aging preparedness; and 2) the moderating effect of social support on the relationship between human capital and aging preparedness of million birth cohort teachers in primary school affiliated with Sukhothai Primary Educational Service Area Office 1. The correlational research design and the cross-sectional study were employed. The partial least squares structural equation modeling technique was applied. The research results indicated that the human ...
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    A study on the production management of small-budget films in China: based on three-dimensional controlling factors of project management 

    Lu, Xiaolu; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    At present, the market for small-budget films in China continues to expand and the production proceeds to soar with the amount having become the most in the world. But at the same time, there are many irregularities and even chaos in production management. Based on the theory of three-dimensional controlling factors (time, quality, and cost) of project management, in-depth interviews with veterans of the industry are combined with case studies into six small-budget film crews for practical observation in this article. The uniqueness of the article ...
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    A Thai art interpretation management model of Suvarnabhumi airport 

    Suppachai Chanwanakul; Therdchai Choibamroong (National Institute of Development Administration, 2018)

               The objectives of this research consist of 1. To study the current context of interpretation management of Thai art at the passenger terminal, Suvarnabhumi Airport, 2. To evaluate the effectiveness of the current interpretation methods of Thai art at the passenger terminal, Suvarnabhumi Airport, and 3. To propose a model of Thai art interpretation management at the passenger terminal, Suvarnabhumi Airport. The research employed mixed research methods, including quantitative and qualitative research.    This research selected the ...
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    A value-added model in food tourism services: a case study of street food in Bangkok, Thailand 

    Cheewanan Wuttipan; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    A Street food in Thailand offers food and beverage for local people in everyday life reflecting their own way of life and local culture and becoming a great tourist attraction. Bangkok is a case of this study where is one of the best cities in the world for the street food. Previous studies have shown that adding value to products and services can lead to a creation of memorable experience for customers. Indeed, the adding value is able to maintain customers and succeed a long-run for businesses. The purpose of this study was to create a value-added ...
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    Airline's roles for for supporting sustainable tourism development: a case study of Thailand 

    Withep Watawuti; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) to analyze the factor of passenger’s awareness to STD, passenger’s willingness to supporting STD, passenger’s expectation to STD performance of airline and passenger’s perception to STD performance of airline 3) to compare the difference between passenger’s expectation to STD performance of airline and passenger’s perception to ...