Now showing items 1-20 of 278

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    A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant 

    Jitti Jitklongsub; Chokechai Suveatwatanakul (National Institute of Development Administration, 2019)

    The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ...
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    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do ...
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    Airline's roles for for supporting sustainable tourism development: a case study of Thailand 

    Withep Watawuti; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The main objective of this study aims to develop the role of Airline in supporting sustainable tourism development (STD). The specific objectives are: 1) to evaluate current performance of the airline in supporting STD 2) to analyze the factor of passenger’s awareness to STD, passenger’s willingness to supporting STD, passenger’s expectation to STD performance of airline and passenger’s perception to STD performance of airline 3) to compare the difference between passenger’s expectation to STD performance of airline and passenger’s perception to ...
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    An analytical study of factors affecting innovative capability and adaptation strategies of Thai newspaper organizations in the digital age 

    Worawudh Phakdiburut; Jitraporn Sudhivaraseth (National Institute of Development Administration, 2018)

    This research aims to 1) examine the factors affecting the innovative capability of Thai newspaper organizations in the digital age, and 2) investigate the adaptation strategies of Thai newspaper organizations in the digital age. A mixed-method research, quantitative and qualitative approaches, was employed. For the quantitative approach, a survey was administered via questionnaires. The sample consisted of 400 personnel in Thai newspaper organizations, selected by multi-stage sampling technique. Statistical data analysis was conducted by descriptive ...
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    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailand, ...
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    An approach of promoting medical services to foreigner in Bangkok 

    Varot Panitchavit Pinpat; Rugphong Vongsaroj (National Institute of Development Administration, 2017)

    The aim of this study is to develop the model for promoting medical services to foreigner in Bangkok, with emphasis on the roles played by service providers, suppliers and supporting industry. In pursuit of this objective, the study explores 3 key constitutional components as, 1) the motivation, perception and decision making of foreign medical service customer for analyzing the customers’ need, segmentation, product attribute and destination image 2) resource competencies, strategic direction, competition and co-operation intensity of medical ...
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    The appropriate model for power development fund management in Thailand 

    Pongpoj Putarungsi; Wisakha Phoochinda (National Institute of Development Administration, 2018)

    This research aimed to evaluate the operation and management of power development fund in Thailand and to propose an appropriate model for managing power development fund in Thailand by using the Sustainability Balanced Scorecard (SBSC). The Sustainability Balanced Scorecard consists of six perspectives which are the overall efficiency of operation and management perspective, the management process perspective, the stakeholder perspective, the learning and development perspective, the environmental perspective and the social perspective. This ...
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    Asset pricing on Thailand & Malaysia stock exchange: on the use of macroeconomic and behavioral factors 

    French, Jordan Alexander; Tatchawan Kanitpong (National Institute of Development Administration, 2017)

    This thesis tests five macroeconomic variables that have been both theorized to affect stock returns and been proven to do so in past empirical research. Those variables are risk premium, industrial production, term structure, expected inflation, and unexpected inflation. The variables are retested for their statistical significance using four years of monthly contemporary data using Thailand and Malaysia as two of the five ASEAN markets (Singapore, Thailand, Philippines, Malaysia, and Indonesia). Contrary to previous studies, this study finds ...
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    Autonomy in budgeting decisions of union councils : a study of Sunamganj district in Banglades 

    Talukdar, Mohammad Rafiqul Islam; Achakorn Wongpreedee (National Institute of Development Administration, 2018)

    A 2001 study of Khan observes that one of the vital concerns in relation to decentralization in Bangladesh is greater autonomy of the local state. The principal premise of the thesis is that a greater autonomy of the local state helps improve the effectiveness of decentralization. The main research concern is the exploration of the nature, cause, and consequences of a specific deep-rooted problem concerning the dimensions of influences and magnitude of autonomy in budgeting decisions of local government Union Councils in Bangladesh.  These ...
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    Bank competition and the linkage to stability and growth: international evidence and implication to Thailand 

    Sanhapas Laowattanabhongse; Sorasart Sukcharoensin (National Institute of Development Administration, 2017)

    Over the past two decades, the impact of bank competition to financial stability as well as to economic growth has been the center of interest for both academicians and practitioners. The recent financial crises throughout the globe further exhibit the urgent need to conclude the relationship between (1) bank competition and financial stability and (2) bank competition and economic growth. This dissertation, therefore, attempts to fill in the literature gap of both competition-stability and competition-growth nexuses by using a sample of 81 ...
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    The branding process of the world heritage historic city of Ayutthaya 

    Wipada Thaothampitak; Therdchai Choibamroong (National Institute of Development Administration, 2018)

    This study was established on the tourism and marketing perspectives of the stakeholders regarding the branding process of the cultural world heritage sites in Thailand. The Historic City of Ayutthaya world heritage site was selected as the unit to be studied. Thus, the purposes of the study were to 1) study the potential of the Historic City of Ayutthaya site, 2) analyze the marketing of the Historic City of Ayutthaya site, 3) evaluate the potential of the stakeholders in branding of the Historic City of Ayutthaya site, and 4) propose a branding ...
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    The causal model of factors affecting Thai customer loyalty towards e-commerce business 

    Lalita Puangmaha; Patchanee Cheyjunya (National Institute of Development Administration, 2017)

    This research utilizes the mixed method research with the objectives to develop and to examine the consistency between the causal model of factors affecting Thai customers loyalty towards e-commerce business and the empirical data, furthermore to explore the opinions of academics and online marketers in relating to the marketing communication factors influencing Thai customers loyalty to e-commerce business. The research method has been divided consecutively into two parts which are; Part 1: the quantitative research conducting survey methodology ...
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    A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok 

    Wirut Nakkhasin; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 2) to study the relationship between market orientation, extended market orientation and strategic management affecting health establishment performance in Bangkok 3) to investigate of concept for causal relation model of market orientation and extended market ...
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    Child labor and school dropout in least-developed countries: Empirical evidence from Lao PDR 

    Xayavong, Thidavong; Piriya Pholphirul (National Institute of Development Administration, 2017)

    Even though topics related to child labor and school dropout have been studied worldwide, little attention has focused on child labor and school dropout in the least-developed countries. This paper examines the impact of child labor on school dropout by using national representative data from the Labor Force and First Child Labor survey in the Lao PDR, which serves as a case study of a least-developed country. The endogeneity of child labor to school dropout was controlled by using an average wage of children by province as an instrumental variable. ...
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    Communication for the foreign football player's cultural adjustment in Thailand league football club 

    Akkarong Punpong; Warat Karuchit (National Institute of Development Administration, 2019)

    The research has the four objectives as follows: 1. To examine and develop a causal model of factors influencing of Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication and Media usage behavior to be affected the foreign football players' adjustment in Thailand league football clubs. 2. The analysis of the direct effect, indirect effect and total effect, is focused on testing the Demographic characteristics, Communication skills, Attitude toward Thai people, Interpersonal communication ...
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    The comparison of teaching approaches for media literacy: case study of Assumption university student 

    Natcha Sathapornsathit; Warat Karuchit (National Institute of Development Administration, 2018)

    This research presents the comparison between 3 teaching approaches to find the most effective teaching approach and create guideline for choosing teaching approach for media literacy education, to ultimately improve the level of media literacy in Thai youth. The approaches being compared are the 100% lecture-based approach, the 50% lectures-based and 50% activity-based, and the 100% activity-based approach. The 50% lecture-based and 50% activity-based is expected to be the most effective teaching approach.   This research study is an experimental ...
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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in ...
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    The contribution of cultural intelligence to cross-cultural adjustment and leadership effectiveness of Chinese expatriates in Thailand 

    Guang, Xiaoyun; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Since a large number of multinational corporations have entered international markets to maintain competitive advantages, the effectiveness of expatriates who handle the overseas tasks has been one of the key factors that affect the international business of multinational corporations. As the largest developing country, China has entered the global market in a rapid pace in recent years. Along with the new strategy known as one belt one road, Thailand is among the key strategic countries in South-East Asian region that has been chosen by Chinese ...
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    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do ...
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    Contribution of transformational leadership to sense of place and turnover intention of myanmar workers in Thailand: the mediating role of trust in leader and supportive diversity climate 

    Tipnuch Phungsoonthorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    Myanmar migrant workers represent the major workforce for low skilled labor Thailand in numerous areas such as agriculture, manufacturing, and certain service branches such as construction and domestic work. The high turnover among these Myanmar workers is costly to the company and may lead to labor shortage. Thus, it is important for the companies to retain these workers. One of the important factors that also contributing to the attachment and commitment of migrants that still have not received sufficient attention is the concept of “sense of ...