This is a qualitative research where data collection was carried out using in-depth interview method.  The sample group consisted of 21 persons who are fully and/or partially blind.  The objective of this research was to study the behavior, needs and doubts of vision impaired persons from generations X, Y and Z in making online purchases and their expectations on communications for online marketing that helps them in making online purchases.  The interviewee must be a person that makes online purchase at least once a month.  The research results ...