The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview.           The results reveal that signs conveying meanings through codes of advertisement elements are classified ...

Nepal has a little over 54,000 registered Nongovernmental Organizations (NGOs)  and a little over 1,700 registered Not for Profit  Companies (NFCs). While the former types of organizations have existed a little over half a century, the later have a history of only fourteen years. The number of both types of organizations is on the rise; however, this rise is not even in the country. One in every three NGOs is registered within Kathmandu Valley and a similar trend persists among the not-for-profit companies. However, the phenomenon of organizational ...

The relationship between governance, openness, and economic performance of a country has been a topic of significant interest, not only among scholars but also policymakers in all countries around the world. The objectives of this study were: first, to examine the relationship between governance, openness, and economic performance in the context of developing countries; second, to examine how each factor makes a difference in the way in which countries develop; and third, to examine the differences in the relationships among governance, ...

This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ...

The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement.  It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system.  The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ...

The objectives of this study are to estimate the number of ill persons and sources of midical care, to identify factors influencing the probability of seeking medical care, as well as to estimate the amount of expenditure for the outpatients, inpatients in public and private hospital. Secondary data were obtained from two major sources : The 1986 Health and Welfare Survey undertaken by the National Statistics Office and other national data from the National Economic and Social Development Board. Primary data about private hospital was assembled ...

Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet.  This dissertation studied holistic view ...