Now showing items 373-392 of 2864

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    Gay: the construction of sexual myths in advertisements 

    Chachaya Sakuna; Patchanee Cheyjunya (National Institute of Development Administration, 2018)

               The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview.           The results reveal that signs conveying meanings through codes of advertisement elements are classified ...
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    Gender difference and factors affecting towards the career progress of state university lecturers 

    Suwichai Kosaiyawat; Pachitjanut Siripanich, advisor (National Institute of Development Administration, 2009)

    The objective of this research was to 1) study the career progress of state universities lecturers, both male and female, in term of administrative position and academic position 2) compare the career progress of them, both male and female, in term of the objective career progress and the subjective career progress and 3) analyze the factors impacting their career progress, both male and female. The research methodology composed of 1) documentary research from annual report of the office of higher education commission and different state universities ...
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    Gender differences in natural crisis impacts and their implications for problem allevations : a case study of flooding in lower central Thailand 

    Sumalee Suaysaard; Kanikar Sookasame, advisor (National Institute of Development Administration, 2006)
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    Genre analysis of written confessions in China's tertiary education : an investigation of moves and cross-cultural variation 

    Yan Zhao; Ora-ong Chakorn, advisor (National Institute of Development Administration, 2012)

    Genre analysis has been established as a relatively mature academic research approach. Constellations of genres have been identified especially in the realms of ESP (English for Specific Purposes) and EAP (English for Academic Purposes). The current study investigates written confessions in China’s tertiary education, which is, to the best of my knowledge, little known to the academic world as a genre. It aims to identify the move patterns of written confessions as a cross-cultural variation and marginalized genre in the specific Chinese context. ...
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    Geographical differences in the evolutionary pattern of Nepali nongovernmental organizations and not for profit companies 

    Dipendra, K. C.; Tippawan Lorsuwannarat (National Institute of Development Administration, 2019)

    Nepal has a little over 54,000 registered Nongovernmental Organizations (NGOs)  and a little over 1,700 registered Not for Profit  Companies (NFCs). While the former types of organizations have existed a little over half a century, the later have a history of only fourteen years. The number of both types of organizations is on the rise; however, this rise is not even in the country. One in every three NGOs is registered within Kathmandu Valley and a similar trend persists among the not-for-profit companies. However, the phenomenon of organizational ...
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    Gesture-based interaction for an office syndrome prevention : health communication through integrating experience into daily life for an arm-swing input device 

    Nuanphan Kaewpanukrangsi; Chutisant Kerdvibulvech (National Institute of Development Administration, 2018)

    Arm swing is a well-known exercise practiced throughout Asia. The benefits of regular exercise affect a person’s gait, shoulder function as well as head and body strength.  This research presents a new study of gesture-based interaction by using arm swing as a gestural input command applied to any digital device used by people aged 21 to 50 years of age during their workday. After selecting five different occupations, i.e., student, lecturer, office worker, designer and industrial worker, their different routine tasks were studied.  The sampling ...
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    Governance, openness, and economic performance : an empirical study of Asia and Sub-Saharan Africa 

    Chanatip Wangworawong; Ponlapat Buracom (National Institute of Development Administration, 2015)

    The relationship between governance, openness, and economic performance of a country has been a topic of significant interest, not only among scholars but also policymakers in all countries around the world. The objectives of this study were: first, to examine the relationship between governance, openness, and economic performance in the context of developing countries; second, to examine how each factor makes a difference in the way in which countries develop; and third, to examine the differences in the relationships among governance, ...
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    Government reinvention and organizational effectiveness : a case study of the local government in the United States 

    Fang, Zhiyuan; Pisan Suriyamongkol, chairperson (National Institute of Development Administration, 2001)
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    Grassroots financing and alternative development in Thailand 

    Sutthana Vichitrananda; Juree Vichit-Vadakan, advisor (National Institute of Development Administration, 2007)
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    Grid-based supervised clustering algorithm using greedy and gradient descent methods to build clusters 

    Pornpimol Bungkomkhun; Surapong Auwatanamongkol, advisor (National Institute of Development Administration, 2012)

    Clustering analysis is one of the primary methods of data mining tasks with the objective to understand the natural grouping (or structure) of data objects in a dataset. The clustering tasks aim to segment the entire data set into relatively homogenous subgroups or clusters where the similarities of the data objects within clusters are maximized and the similarities of data objects belonging to different clusters are minimized. For supervised clustering, not only attribute variables of data objects but also the class variable of data objects take ...
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    Guideline of the hot spring management to promote the quality of health tourism in Thailand 

    Varinnar Siripooththilak; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ...
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    Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies 

    Punnatree Suntisupaporn; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ...
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    Guidelines for developing employee engagement to enhance innovative organization in Thai hotel business 

    Watcharapong Khunpluem; Chokechai Suveatwatanakul (National Institute of Development Administration, 2017)

    This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a website ...
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    Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system 

    Yaowapha Neeyakorn; Kanokkarn Kaewnuch (National Institute of Development Administration, 2018)

    The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement.  It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system.  The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ...
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    Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand 

    Pattaraporn Jiramahapoka; Patthareeya Lakpetch (National Institute of Development Administration, 2021)

    The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was ...
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    Guidelines of a model for the development culturally-relevant Thai community products: case study of five provinces 

    Kuntika Sanguanpan; Achakorn Wongpreedee (National Institute of Development Administration, 2017)

    This research had the objective to study the development of culturally-relevant community products, how they contribute to increasing community income, and how they add value to the overall economy of Thailand. The author attempted to identify factors behind the success in development of culturally-relevant community products as a basis for proposing guidelines for a model of developing culturally- relevant community products. This study focused on a number of community enterprises which produce quality products from local material resources. ...
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    Happiness and its influencing factors among household heads in urban and rural areas of Thailand 

    Chichaya Changrian; Pichit Pitaktepsombati, advisor (National Institute of Development Administration, 2010)

    The study aims to examine happiness level, the relating to happiness, and the ranking of factors that influence happiness level among household heads in urban and rural areas of Thailand. The study employed both quantitative and qualitative analyses. In the quantitative analysis, the researcher measured happiness level and analyzed the factors relating to happiness by means of an interview questionnaire, where the qualitative analysis was in the form of a focus group discussion. In analyzing the data, the study employed univariate analysis (e.g. ...
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    Health care seeking patterns and its implication on health expenditure in Thailand 

    Vipavee Pijitbundarn; Anek Hirunraks, advisor (National Institute of Development Administration, 1993)

    The objectives of this study are to estimate the number of ill persons and sources of midical care, to identify factors influencing the probability of seeking medical care, as well as to estimate the amount of expenditure for the outpatients, inpatients in public and private hospital. Secondary data were obtained from two major sources : The 1986 Health and Welfare Survey undertaken by the National Statistics Office and other national data from the National Economic and Social Development Board. Primary data about private hospital was assembled ...
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    Health care utilization and impacts of acute illness on wealth of aging population in Thailand 

    Suwimon Nunta; Udomsak Seenprachawong, advisor (National Institute of Development Administration, 2009)

    The proportion of older citizens is increasing in the population of most countries. Keeping the well-being of this cohort usually demands more attention and resources. The elderly as a group are generally in poorer health than the rest of the population. They are more likely to suffer from disability and visit the doctor more often. Those with chronic ailments particularly need continuing treatment, some require long-term care in a nursing facility. For this more intensified health care, a larger portion of their income goes to health care. To ...
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    Health decentralization policy to local administrative organizations : an alternative model for Thailand 

    Kowin Viwathpongpan; Pairote Pathranarakul, advisor (National Institute of Development Administration, 2006)