Browsing คณะและวิทยาลัย by Title
Now showing items 262-281 of 2238
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Gay: the construction of sexual myths in advertisements
; (National Institute of Development Administration, 2018)
The objectives of the study, Gay: The Construction of Sexual Myths in Advertisement, are to study the changes of sexual myths in advertisements with gay-related content and to study consumers’ decoding of meanings in advertisements with gay-related content. The study is a qualitative research composing of various methodologies: documentary research, textual analysis, interview, in-depth interview and focus-group interview. The results reveal that signs conveying meanings through codes of advertisement elements are classified ... -
Gender difference and factors affecting towards the career progress of state university lecturers
; (National Institute of Development Administration, 2009) -
Gender differences in natural crisis impacts and their implications for problem allevations : a case study of flooding in lower central Thailand
; (National Institute of Development Administration, 2006) -
Genre analysis of written confessions in China's tertiary education : an investigation of moves and cross-cultural variation
; (National Institute of Development Administration, 2012) -
Gesture-based interaction for an office syndrome prevention : health communication through integrating experience into daily life for an arm-swing input device
; (National Institute of Development Administration, 2018)
Arm swing is a well-known exercise practiced throughout Asia. The benefits of regular exercise affect a person’s gait, shoulder function as well as head and body strength. This research presents a new study of gesture-based interaction by using arm swing as a gestural input command applied to any digital device used by people aged 21 to 50 years of age during their workday. After selecting five different occupations, i.e., student, lecturer, office worker, designer and industrial worker, their different routine tasks were studied. The sampling ... -
Governance, openness, and economic performance : an empirical study of Asia and Sub-Saharan Africa
; (National Institute of Development Administration, 2015)
The relationship between governance, openness, and economic performance of a country has been a topic of significant interest, not only among scholars but also policymakers in all countries around the world. The objectives of this study were: first, to examine the relationship between governance, openness, and economic performance in the context of developing countries; second, to examine how each factor makes a difference in the way in which countries develop; and third, to examine the differences in the relationships among governance, ... -
Government reinvention and organizational effectiveness : a case study of the local government in the United States
; (National Institute of Development Administration, 2001) -
Grassroots financing and alternative development in Thailand
; (National Institute of Development Administration, 2007) -
Grid-based supervised clustering algorithm using greedy and gradient descent methods to build clusters
; (National Institute of Development Administration, 2012) -
Guideline of the hot spring management to promote the quality of health tourism in Thailand
; (National Institute of Development Administration, 2018)
This research used mixed methods to investigate: 1) To study the tourist’s behavior in the Hot Spring area; 2) To study the expectations of Thai tourists towards the Hot Spring Management; 3) To study the perceptions of Thai tourists towards the Hot Spring Management; 4) To create guidelines of Hot Spring Management to promote the quality of Health Tourism in Thailand. The researcher employed purposive sampling. For the quantitative research, the sample group includes 400 Thai tourists who visited 4 sources of Hot Springs, including Phra Ruang ... -
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The objectives of this study were: 1. To investigate the current marketing competencies demonstrated by cultural festival coordinators. 2. To study cultural festival coordinators’ perceptions regarding the importance of marketing competencies. 3. To study the influence factors that cause cultural festival tourism coordinators to accept ... -
Guidelines for promoting hotel employee engagement by using compensation, benefit and rewards system
; (National Institute of Development Administration, 2018)
The current research sought to identify the factors associated with hotel employees’ motivation, specifically in relation to compensation, benefit and rewards system and to explain the ways their motivation affects their organizational engagement. It was anticipated that the findings can be used to develop guideline for promoting hotel employee engagement by using compensation, benefit and rewards system. The research applied qualitative research method by using the semi structured in-depth interviews with a total of 20 hotel employees who ... -
Happiness and its influencing factors among household heads in urban and rural areas of Thailand
; (National Institute of Development Administration, 2010) -
Health care seeking patterns and its implication on health expenditure in Thailand
; (National Institute of Development Administration, 1993)
The objectives of this study are to estimate the number of ill persons and sources of midical care, to identify factors influencing the probability of seeking medical care, as well as to estimate the amount of expenditure for the outpatients, inpatients in public and private hospital. Secondary data were obtained from two major sources : The 1986 Health and Welfare Survey undertaken by the National Statistics Office and other national data from the National Economic and Social Development Board. Primary data about private hospital was assembled ... -
Health care utilization and impacts of acute illness on wealth of aging population in Thailand
; (National Institute of Development Administration, 2009) -
Health decentralization policy to local administrative organizations : an alternative model for Thailand
; (National Institute of Development Administration, 2006) -
Health needs assessment for reinventing health centers in Bangkok Metropolis
; (National Institute of Development Administration, 2001) -
Holistic view on successful aging: life course and current factors determining successful aging in Thailand
; (National Institute of Development Administration, 2019)
Aging population is a global phenomenon. In Asia, aging population is rapidly increasing in many countries with less preparation compared to the western countries. The proportion of older adults is considerably higher and demanding the attention to understand successful aging. Researchers have long shown interest to understand the meaning and also the complex factors leading to successful aging. However, much of their understanding are limited to uni-dimensional aspects either biomedical or social facet. This dissertation studied holistic view ... -
Hospital charge policy : a case study in Thailand regional hospitals
; (National Institute of Development Administration, 2001) -
Hospitality management and its factors : a comparative study of public and private hospitals in Thailand
; (National Institute of Development Administration, 2014)
The objectives of this research were to identify the perceived service obtained by customers and to examine the opinion of employees towards hospitality management in both public and private hospitals in Thailand. Based on the objectives of the study, the theoretical linkage between the hospitality factors affecting customer satisfaction, which consist of service, employee behavior, and physical environment, was explored. Moreover, the theoretical linkage between service quality (mediating variable) and employee satisfaction, which consist ...