Browsing คณะและวิทยาลัย by Author "Pornprom Suthatorn"
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Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews
Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)
The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate ...