Browsing คณะและวิทยาลัย by Author "Prae Sinanuwong"
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Individual ambidexterity behavior in organization: the effects of motivation on airline cabin crew Prae Sinanuwong; Charoenchai Agmapisarn (National Institute of Development Administration, 2020)
Today many airline companies are encountering high competition. Providing excellent service quality can make airline companies more competitive. The lack of the cabin crew’s ambidextrous behavior is the main reason for the business failure of an airline. The objectives of this study were to find the relationship between two types of motivation (intrinsic motivation and extrinsic motivation), and the relationships between the cabin crew’s ambidextrous behavior and service performance, as well as the moderating roles of emotional exhaustion and ...