Browsing คณะและวิทยาลัย by Author "Pratoom Rerkklang"

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    The development of innovative strategic public relations via online social media of the private sectors in Thailand 

    Apichat Puksawadde; Pratoom Rerkklang (National Institute of Development Administration, 2015)

    The research on The development of Innovative Strategic Public Relations via Online Social Media of the Private Sectors in Thailand aimed to study the status of the use of online social media as an innovation of strategic PR of the private sectors in Thailand, to study the status of strategic PR operations through online social media of the private sectors in Thailand, to study the platforms of the use of online social media, the objectives of the use of online social media, the platforms of PR and the PR content on both websites and online ...
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    The pattern of integrated marketing communications in building customer relationship in government training organizations, private training organizations and university training centers in Thailand 

    Sureerak Wongtip; Pratoom Rerkklang (National Institute of Development Administration, 2016)

    The research The Pattern of Integrated Marketing Communications in Building Customer Relationship in Government training organizations, Private training organizations and University Training centers aims to study integrated marketing communications in building customer relationship, its effectiveness in government training organizations, private training organizations and university Training centers in Thailand, and to specify the forms of integrated marketing communications used by the three types of training organizations.