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    Developing destination safety indicators and strategy for promoting tourists' safety confidence 

    Thanapol Inprasertkul; Rugphong Vongsaruj (National Institute of Development Administration, 2020)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...