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    University student loyalty model : structural equation modelling of student loyalty in autonomous, state, transformed, and private universities in Bangkok 

    Viriya Taecharungroj; Kasemsarn Chotchakornpant (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2013)

    University student loyalty is a key factor that contributes to the long-term growth and survivability of the university through financial stability, increased enrolment, and better reputation. The objective of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in a service quality dimension and a relationship quality dimension as well as image and reputation perception. The model is tested using the structural equation modelling approach. The multiple group analysis is conducted ...