Browsing คณะและวิทยาลัย by Author "Wang, Jing"
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The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users Wang, Jing; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)
This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides ...