Now showing items 1-3 of 3

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    Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river 

    Sathcha Kaisornrat; Worarak Sucher (National Institute of Development Administration, 2016)

    The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ancient market communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the branding processes of these two ancient market communities as tourist destinations.; 3) to develop guidelines for other ancient market communities in Thailand to effectively brand themselves as tourist destinations; From The case ...
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    Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members 

    Chayapoj Leeanant; Worarak Sucher (National Institute of Development Administration, 2017)

    Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ...
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    Tourism experience design process of waterfront community: a case study of chantaboon waterfront community, Chanthaburi 

    Nisarat Saengkae; Worarak Sucher (National Institute of Development Administration, 2018)

    The research of this study investigates the process of waterfront community tourism experience focusing on Chantaboon Waterfront Community, Chanthaburi. The study sheds light on propose the waterfront experience process in terms of tourism destination and tourism product that emphasis on the influence of tourist motivation. Beside this, the study extracted the process of waterfront community tourism experience specifically from lessons learned in Chantaboon Waterfront Community and other similar waterfront communities of 10 case studies. Unlike ...