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    Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river 

    Sathcha Kaisornrat; Worarak Sucher (National Institute of Development Administration, 2016)

    The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ancient market communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the branding processes of these two ancient market communities as tourist destinations.; 3) to develop guidelines for other ancient market communities in Thailand to effectively brand themselves as tourist destinations; From The case ...
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    Marketing strategies for building brand for international airlines at Suvarnabhumi airport, Thailand 

    Petumpai Taraga; Therdchai Choibamroong (National Institute of Development Administration, 2016)

    The research of this study is aimed at: 1) study the brand awareness of the customer (International airlines) of Suvanabhumi airport. Namely Full Service Airlines, Cargo Airlines and Charter Airlines; 2) study the brand perception of the airlines (Pre and Post) and 3) provide recommendations for marketing strategies for brand building of Suvarnabhumi Airport.