The purpose of this research is to unfold the compelling logics that shape collective norms and behaviors, and to collect empirical evidence on how the changing context of the Thai family structure is affecting the geriatric and long-term care industry in Thailand. This study employs the constructivist grounded theory method under the theoretical view of the institutional logics perspective. A purposeful selection of participants is identified by their involvement and expertise in the area of study. Data collection from intensive interviews and ...