Now showing items 21-40 of 42

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    Guidelines for Enhancing the Perceived Image of Secondary City Tourism in Thailand: A Case Study of Singburi Province 

    Kawinthida Loima; กวินธิดา ลอยมา; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    The objectives of this research are 1) to study the perception of tourism image of Singburi province that has an influence on intention to return to Singburi province and 2) to propose guidelines for enhancing tourism image awareness for Thai tourists intend to return to travel in Singburi province. The researcher uses a mixed research methodology. The quantitative data were collected, using questionnaires as a research tool from 400 Thai tourists traveling to Singburi province. The data were analyzed by using descriptive statistics included ...
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    Guidelines for Promoting the Scuba Diving Tourism in Thailand 

    Karnthida Promsavast; กานต์ธิดา พรหมสวาสดิ์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 4/6/2021)

    There are three objectives in the study of Guidelines for Promoting the Scuba Diving Tourism in Thailand, including 1) to study the Thai Scuba diving tourists 's behavior 2) to study the satisfaction level of Thai scuba diving tourists 3) to propose advice on the promotion of scuba diving tourism for the satisfaction of Thai diving tourists. A quantitative research method to study behavior and satisfaction of 420 Thai diving tourists by using questionnaires as a tool for data collection. The results of the research were as follows: 1. Most of ...
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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    Guidelines for Tourism Management in the Context of Conflict Area Study of Yala Province  

    MUHAMMAD.ADIS LEKDEE; มูฮำหมัดอาดีส เหล็กดี; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The research "Guidelines for tourism management in conflict areas Case study of Yala Province. Objective 1) To study travel behavior and needs of tourists traveling in Yala Province. 2) To assess the potential and readiness of tourism management in Yala Province. 3) To study tourists' perceptions on the situation of conflict in Yala Province and 4) to set guidelines for tourism development in the context of the conflict in Yala Area. . The researcher has determined the sample population size at 400 people and determined the Quantitative research ...
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    THE INFLUENCING MECHANISM OF NURSING STAFF CHARACTERISTICS ON THE WILLINGNESS TO CHOOSE ELDERLY CARE INSTITUTIONS: BASED ON THE MEDIATION PERSPECTIVE OF THE EXPECTED CONFIRMATION THEORY AND THE REGULATION OF GOVERNMENT POLICY SUPPORT 

    Lianxin Jiang; Lianxin Jiang; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    The traditional family pension model faces great challenges as China entered deep aging in 2015, and the burden of aging at home further increases. It is urgent to accelerate the development of social pension institutions, solve diversified pension problems and further improve China's social pension system. This study analyzes the factors influencing the choice of the elderly from the nursing staff characteristics, service quality, and satisfaction theories of social elderly service organizations. This study adopts the expectation confirmation ...
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    THE INTERNATIONAL MARATHONS BRANDING CREATION MODEL OF THAILAND  

    Khwanruethai Krongyut; ขวัญฤทัย ครองยุติ; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    The purpose of this research were to 1) analyze the branding creation processes and the projected brands of the international marathon events, 2) evaluate the perceived brand image of the international marathon events, 3) evaluate the effectiveness of branding strategies of the international marathon events, and 4) propose the international marathons branding creation model of Thailand. Mixed methodology was employed in this study. Researcher gathered 400 sets of questionnaires from runner who participate in Khon Kaen international marathon, ...
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    MOBILE PAYMENT AND FIRM PERFORMANCE: FROM THE PERSPECTIVE OF RETAIL AND SERVICE SECTOR 

    Thipa Mahakittikun; Thipa Mahakittikun; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 12/8/2022)

    Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, ...
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    MODEL OF CUSTOMER EXPERIENCE MANAGEMENT IN THAI FULL-SERVICE RESTAURANT 

    Kritta-orn Chewwasung; กฤตอร จิววะสังข์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present.  Before revealing the customer experience management model's ultimate result, it is mandatory to expose the study based on three objectives: 1) to identify the international tourist's tourist behavior in Thai full-service restaurants. 2) to evaluate customer experience management's efficiency along the customer journey at a Thai ...
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    THE MODEL OF SUCCESS FACTORS AFFECTING CONSUMER PURCHASE INTENTION BY VIDEO ADVERTISING VIA ONLINE INFLUENCERS 

    Maythaya Preeyanon; เมทยา ปรียานนท์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The study was mixed-method research of both qualitative and quantitative, aimed 1) to study the development of advertising using an online influencer from the past to the present, and 2) to test a structural equation model of success factors affecting consumers’ purchase intention by video advertising via online influencers. The research was conducted into two parts. Part 1: Qualitative research was conducted by descriptive research methodology, which was documentary research of information or articles on websites within 10 years from 2011 – at ...
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    THE MODEL OF YACHT TOURISM MANAGEMENT IN PHUKET 

    Natdaporn Chonweerawong; ณัชฎาพร ชลวีระวงศ์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist behavior in Phuket, 3) evaluate the potential of the Yacht Tourism Management in Phuket, and 4) propose the Model of Yacht Tourism Management in Phuket. A mixed research methodology was employed in this study. Questionnaires were distributed to collect quantitative data. The data were collected from a sample of 400 yacht tourists ...
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    ONLINE MARKETING STRATEGIES FOR COMMUNITY-BASED TOURISM IN THE ANDAMAN CLUSTER OF THAILAND 

    Jutamas Phengkona; จุฑามาส เพ็งโคนา; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ...
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    POLICY IMPLICATION FOR PATONG BEACH MANAGEMENT THROUGH MULTI-STAKEHOLDER PARTICIPATORY APPROACH 

    Daranee Ployjun; ดารณี พลอยจั่น; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective.  Researchers gathered 400 from tourists to evaluate the efficiency of the current ...
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    Protection of Geographical Indications in Case of Community Migration 

    Ratachai Sukrungruangrong; รัฐชัย สุขรุ่งเรืองรอง; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 7/1/2022)

    The protection of the Thai geographical indications emphasizes the protection of community rights over the joint use of geographical indications by the persons living in the community whose production of geographical indications is essential. However, the law protecting Thailand's current geographical indications, which is carried out under the agreement that intellectual property rights in trade or travel are prohibited from using the words "kind", "type", "style" or the words that are meant to be similar to these words and that are composed of ...
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    Proximal Policy Optimization on Casual Restaurant Raw Material Stock 

    Nutthawat Ekthammanit; ณัฐวัฒน์ เอกธรรมนิตย์; Worapol Pongpech; วรพล พงษ์เพ็ชร; National Institute of Development Administration. School of Applied Statistics; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 13/8/2021)

    This research focuses on the Proximal Policy Optimization Algorithm (PPO) of Reinforcement Learning to make a forecasting model of raw material stock in restaurants.  The restaurant's daily raw material stock ordered and the number of raw material stock used fluctuates daily. The unused raw material stock is left as wasted material. It caused fermentation and produced methane gas that rises to destroy ozone into the atmosphere. This research investigated a One-Attribute Model and a Multi-Attribute Model. The dataset used in this research is ...
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    PSYCHOLOGICAL CONTRACT  VIOLATION, ORGANIZATIONAL COMMITMENT AND  EMPLOYEE COUNTERPRODUCTIVE BEHAVIOR  AMONG CHINESE AND THAI ENTERPRISES:  IN CROSS-CULTURAL CONTEXT  

    Ling Peng; Ling Peng; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    With the increasingly fierce global competition and the continuous development of modern information technology, enterprises are confronted with tremendous challenges, along with the accompanying tense labor relations, which also makes the competition between employees more and more fierce, thus the negative behaviors of employees in the workplace are constantly emerging. Employees Counterproductive Work Behavior (ECB) has progressively attracted a topic of shared interest among academia and businesses, is pervasive among various types of ...
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    The Relationship of Upbringing, Attitude, Communication and Motivation for Public Mind of Working Age Adult in Bangkok.  

    Chamaiporn Peungmai; ชมัยพร พึ่งม้าย; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์; National Institute of Development Administration. School of Applied Statistics; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์ (National Institute of Development Administration, 13/8/2021)

    This study aimed to study and examine the influence of upbringing and communication through attitude and motivation for public mind of working age adult in Bangkok. This study applied Simultaneous equations model in the research. The sample composed of working age adult who reside in Bangkok, year of age between 20-59 for 384 persons. Data was collected through online questionnaires using 5-point Likert scale. The result show that three forms of public mind compose of donation, giving help to strangers and volunteering influenced by upbringing ...
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    Responsibility of Transport Aircraft : Study Case of  Delay 

    Ladarat Chotirat; ลดารัตน์ โชติรัตน์; Kiarttiphorn Umpai; เกียรติพร อำไพ; National Institute of Development Administration. The Graduate School of Law; Kiarttiphorn Umpai; เกียรติพร อำไพ (National Institute of Development Administration, 12/8/2022)

    This thesis aims to study the liability of international air carriers. By studying the content under the international air carriage law. Which has studied about the background. Concept of international air carrier liability And the evolution of the law on liability for damages arising from the delay in carriage Due to the delay in the handling or transportation by air. The objective is to analyze the problem of determining the scope, meaning or definition of the term delay. Including the advantages and disadvantages of the absence of a defined ...
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    THE ROLES OF CULTURAL INTELLIGENCE AND PSYCHOLOGICAL CAPITAL ON COWORKER SUPPORT, BURNOUT, AND WORK-RELATED PERFORMANCE OF CHINESE EXPATRIATES IN THAILAND 

    Liping Fu; Liping Fu; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Further globalization has witnessed China’s dramatic growth in outward direct investment in Thailand and a double increase in the number of Chinese expatriates in Thailand over the past few years. However, the international assignments are inherently challenging. Basically, the excessive travel and less routine work schedule, as well as the increased responsibility and complexity of work content, may put expatriates under great workplace stress. The inability to handle such challenges may cause expatriates to suffer from job burnout. This issue ...
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    Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism 

    ounakul apiwanatsabodee; อุณากุล อภิวนัสบดี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    Research study " "Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism” This time, the objectives of this time were 1) to assess tourists' perceptions and expectations towards community tourism in the CBT network area. Community-based tourists in terms of demography, geography, psychology, tourist behavior. That are perception and expectation for tourism by the community 3) to categorize tourists groups by community according to differences in demographic, geography, ...