Built on a review of relevant theories and literatures for the study employed a quantitative research method and the infinity to collect the field data in five communities are surrounding the Si- thep ancient including Ban Lak Muang community, Si-Thep Noi community, Bung Na Chan community, Natakudpattana community, and Sa Prue community. The sample size was determined by probability sample techniques of Quota sample and utilized questionnaire were distributed to 510 household by simple random sampling using lottery method conducted from of house ...

The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...

The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...

The objectives of this research are to study of character design and the use of signs in Sailor Moon’s  Qualitative Research of author interview from different types of media, Content Analysis collecting data from Pretty Guardian Sailor Moon Crystal under the copyright of TIGA Company Limited and the interview of people behind animation movie and people who relate to Sailor Moon animation. The result found that the fixed formula that makes Sailor Moon animation become successful and have amount of fans until now can be described by Lunar Model. ...

This research examines the influence of social media addiction on depression in teenagers who are high school students in Thailand. The study also investigates the role of parental attachment and peer attachment on social media social media addiction. Questionnaire survey data were collected from 1000 Thai high school student in two public high schools located in the Uttaradit province. Partial least squares structural equation modeling was used for data analysis. First, the analysis found significant support about the positive effect of social ...

The study is mixed methods research, comprising both quantitative and qualitative research, aimed to study 1) the characteristics of Thai youths risky for cyberbullying and being cyberbullied, 2) cyberbullying behaviors of Thai youths, 3) media, psychological, and social factors influencing cyberbullying of Thai youths, 4) roles of digital media on cyberbullying of Thai youths, and 5) preventive and corrective approaches or guidelines to deal with cyberbullying among Thai youths. The questionnaires were collected from 400 youths aged 13-18 years ...

Digital governance in Nepal and elsewhere is perceived with much expectation and with some hopes of quality service. People anticipate a more inclusive and democratic society in which they can expect door-to-door services at any time and from any location. The lack of a well-defined organizational structure, a limited monitoring system, and various socio-political perspectives have necessitated a study of (e)-government in public organizations. The goal of the study was to look at how information and communication technology-based governance has ...

This study has three main objectives: (1) To study the construction of the 21st-century women's space through Hollywood film narration, (2) analyze the representation of femininity in the 21st century appearing in Hollywood films, and (3) analyze Thai female viewers’ decoding of the meaning of femininity in the 21st century transmitted through Hollywood films. Content analysis was conducted on 12 Hollywood films screened during 2001-2017, namely Legally Blonde, Charlie’s Angels: Full Throttle, Million Dollar Baby, The Devil Wears Prada, Wanted, ...

The purpose of this dissertation is to examine the significance of budget transparency and governance in relation to the quality of education in Thailand. The main argument of the dissertation is that education performance is compromised despite the fact that the highest single budget allocation has been given to education over the past decade. The degree of budget transparency is argued to be a key variable in achieving education performance, while discouraging opportunities for corruption. Theoretical support from agency theory, legitimacy ...

In the modern social sciences, the concept of trust is considered an essential element of the socio-cultural potential of each given society. The credibility (trustworthiness) of the media is a set of ideas and attitudes of the audience that allow government institutions to increase or maintain their social resources, at the time of the rise of information through the Internet is rising in Russia, and the overall propensity to trust by the Russian society is falling. Overall trust in general and trust in mass media, in particular, are of interest ...