Now showing items 78-97 of 192

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    Gamification for Fake News Literacy from Design Thinking Process Approach 

    Lalida Waraphiang; ลลิดา วาระเพียง; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    Technology evolution affected people's behavior and media exposure to a digital society, in which news from social media takes an important role. Nowadays everyone can be an information receiver, sender, and sharer, so it is difficult to exterminate Fake News. This study was research and development and aims to develop a Board Game for fake news education and literacy and evaluate a board game from tester satisfaction and tester opinion. The research consisted of three phases as follows: (1) Study concepts, theoretical principles, and opinions ...
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    THE GENESIS, SELF-RELIANCE, AND CAREER LOYALTY OF INDONESIAN LOCAL GAME DEVELOPERS AS THE NATIONAL CREATIVE LABOURS 

    SANDY ALLIFIANSYAH; SANDY ALLIFIANSYAH; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 7/1/2023)

    This study examined the contemporary condition of Indonesian local game developers as a part of the national creative workers. The case study method was applied in parallel with the participant’s observation and the results were retrieved by exploring, comparing interviews and observation findings. Furthermore, the subjects include state-related ministries (The Ministry of Manpower as well as The Ministry of Tourism and Creative Economy), 12 founders of the Indonesian first generation local game developer studios, 10 experienced local game workers, ...
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    GOVERNANCE AND SUSTAINABILITY OF SOLID WASTE POWER PLANTS IN THAILAND 

    Suwannee Missita; สุวรรณี มิสสิตะ; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

    This research aimed to evaluate sustainability management regarding economic, social, environment, and good governance aspects of the Very Small Power Producer (VSPP) using municipal solid waste in Thailand and to propose guidelines for sustainable management of the Very Small Power Producer (VSPP) using municipal solid waste. This research was a mixed method between quantitative and qualitative research by documenting reviews of relevant papers, for instance, records, data, statistics, textbooks, academic articles, and related research to the ...
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    Guidelines for creating tourism competitive advantage to enhance the tourism resource component Case study : Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province 

    Phawinee Sukbanterng; ภาวิณี สุขบรรเทิง; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 12/8/2022)

    The objective of this research was to study the composition of tourism resources of the Ban Don Nai community, Laem Phak Bia Subdistrict, Ban Laem District, Phetchaburi Province.  This study aims to assess the potential components of tourism resources and the competitive advantage of the Ban Don Nai community.  Also, it was to analyze the composition of tourism resources that affect the building of the competitive advantages while finding ways to upgrade the components of tourism resources to create a competitive advantage there. The research ...
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    Guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province 

    Warong Thiuthas; วรงค์ ทิวทัศน์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2023)

    This research is aimed to 1) to study the behavior and needs of sports tourists in attending professional football matches of Buriram United Club. Buriram Province. 2) to study the factor of marketing mix influencing the loyalty of sports tourists in visiting the professional football matches of Buriram United Club, Buriram Province, and 3) to propose guidelines for Development Marketing Strategy to Building Loyalty for Sport Tourists to Attendance Professional Football Buriram United Club in Buriram Province. The sample was 400 sports tourists ...
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    Guidelines for promoting Tilapia breeding by Life Cycle Assessment Techniques to reduce the environmental impact based on Smart Farmer and Circular Economy principles.Case Study: Natchaphon Farm, Sai Noi District, Nonthaburi Province 

    TITA Vorachinda; ฐิตา วรจินดา; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 7/1/2023)

    This research has its key objectives of assessing environmental impacts caused by Tilapia farming, using Life Cycle Assessment (LCA): Cradle to Gate method and Greenhouse gas emissions to suggest guidelines to reduce the impact and improve the Tilapia farming process. The Semi-Intensive culture farming method was applied together with an in-depth interview from key relevant persons including farmers who breed Tilapia using a  Semi-Intensive culture method from nearby areas. This research found that greenhouse gas emissions released from the farm ...
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    Guidelines for  Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom 

    Chotima Deeponpun; โชติมา ดีพลพันธ์; Sangkae Punyasiri; แสงแข บุญศิริ; National Institute of Development Administration. The Graduate School of Tourism Management; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2023)

    The objectives of the research entitled “Guidelines for Community Based Tourism Management approach: Case study of Ban Phai Hu Chang Community, Banglen, Nakhonpathom”, 1) to study tourists’ demographic characteristics that affect the tourist’s expectations and perceptions in Ban Phai Hu Chang Community, 2) to assess the potential of community-based Tourism Management at Ban Phai Hu Chang, 3) to propose guidelines for the development of community-based tourism in Ban Phai Hu Chang community. A mixed research method was used into this study. The ...
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    Guidelines of Elephant Welfare Management for Tourism in Phuket Province 

    Phetchada Paruenathadakul; เพชรชฎา ปฤณธาดากุล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 3/6/2022)

    The research is a mixed research which is composed between the qualitative research and quantitative research. The purpose of research are 1) to examine the factors of marketing that affect the decision of elephant activities for tourism Phuket Province 2) To assess the potential of elephant welfare management for tourism Phuket Province 3)  To define guidelines for elephant welfare management for tourism Phuket Province The objectives are pursued through qualitative analyses conducted on the Representatives  of entrepreneurs at Phuket Elephant ...
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    Happiness at work: a comparison between the public and private sectors.  

    Atcharaporn Wongpun; อัจฉราพร วงศ์พันธุ์; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์; Duanpen Theerawanviwat; เดือนเพ็ญ ธีรวรรณวิวัฒน์ (National Institute of Development Administration, 7/1/2022)

    Happiness at work: a comparison between the public and private sectors. This descriptive study aims to    1) compare the happiness at work in different dimensions both public and private, analyze the perspective of happiness at work. 2) analyze the factors influencing the happiness of people working between the public and private organizations. This research is a secondary study of data from the Working Conditions Survey Project 2018 and the happiness survey of working people (in the organization) from the National Statistical Office The study ...
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    Health Communication Strategy and Satisfaction in Using Online Health Communities 

    Thikumporn Ratchawong; ทิฆัมพร ราชวงค์; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 3/6/2022)

    The study of health communication strategy and satisfaction in using online health communities. to study types of online communities on health association in various platforms and strategies created by content providers that disseminate a variety of health information on their channels, and to study the motives and satisfaction in the use of online communities as information transmitters. The study is conducted with the mixed method; purposive sampling approach selecting from the online communities. The findings show that the types of online ...
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    HIGH QUALITY TOURIST’S ONLINE CONSUMER BEHAVIOR – BASED ONLINE MARKETING COMMUNICATIONS STRATEGIES OF LUXURY BOUTIQUE HOTELS IN BANGKOK, THAILAND­ 

    Prach Punnasuparom; ปราชญ์ ปุณณศุภารมย์; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research establishes online marketing communications (OMC) strategies targeting high-quality tourists for luxury boutique hotels in Bangkok, Thailand under four objectives: (1) to investigate characteristics of high-quality tourists who have stayed in luxury boutique hotels; (2) to study high-quality tourists’ online consumer behavior in terms of website usage in terms of searching for hotel information and making an online reservation; (3) to identify hotel website quality factors that significantly influence on high-quality tourists’ online ...
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    Identification Construction and Identity Communication of Women Dress in Thai Fabric  

    Onusa Buaban; อรอุษา บัวบาน; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2023)

    The research titled “Identification Construction of Women Dress in Thai Fabric”. The objective of this study was an Identification Construction of Women Dress in Thai Fabric. This qualitative study gathered the concept of Hermeneutic Phenomenology data by using In-depth Interviews from a group of Women Dress in Thai Fabric 9 key informants. And Textual Analysis from information groups communicate through social media on Facebook. Findings: The Identification Construction of Women Dress in Thai Fabric, which is composed of identity can be divided ...
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    IMPACT OF HIGH-COMMITMENT HUMAN RESOURCE MANAGEMENT ON THE TURNOVER INTENTION OF TEACHERS IN CHINESE PRIVATE UNIVERSITIES– MEDIATING EFFECT OF ORGANIZATIONAL COMMITMENT AND MODERATING EFFECT OF JOB EMBEDDEDNESS: THE CASE OF JIANGXI PROVINCE, CHINA 

    ZHAOYAN ZHANG; ZHAOYAN ZHANG; Marisa Laokulrach; มาริษา เลากุลรัตน์; National Institute of Development Administration. International College,; Marisa Laokulrach; มาริษา เลากุลรัตน์ (National Institute of Development Administration, 7/1/2023)

    As a powerful supplement to higher education, private higher education has been an important part of China's higher education field, which promoted the diversified development of higher education in China and realized the rational allocation of educational resources. However, there are still many human resource management problems of professional teachers in private universities. For example, the participation of professional teachers in the decision-making of teaching management is very low, and their teaching needs and requirements are often ...
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    THE IMPACT OF REGULATORY FOCUS ON JOB PERFORMANCE OF HIGHER EDUCATION INSTITUTION TEACHERS IN CHINA BASED ON DOUBLE-MEDIATING EFFECT 

    SIYU YANG; Siyu Yang; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข; National Institute of Development Administration. International College,; Vesarach Aumeboonsuke; เวสารัช เอื้อมบุญสุข (National Institute of Development Administration, 7/1/2023)

    Nowadays with increasingly fierce competition among higher education institutions (HEIs) worldwide, much attention has been given to upgrading school management level and building high-quality teaching staff. In recent years, China has issued various policies and regulations to strengthen the development of HEIs and has built the largest higher education system of the world. Thus, this research focuses on Chinese teachers to carry out relevant studies. More specifically, under the context of this research the word “teachers” only stands for those ...
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    The Impacts of Local Executive' Policies on Provincial Administrative Organizations' Revenue Collection 

    Supatjit Ladbuakhao; สุพัฒน์จิตร ลาดบัวขาว; Chandra-nuj Mahakanjana; จันทรานุช มหากาญจนะ; National Institute of Development Administration. School of Public Administration; Chandra-nuj Mahakanjana; จันทรานุช มหากาญจนะ (National Institute of Development Administration, 12/8/2022)

    The main objectives of this research were 1) the impacts of local executive' policies on provincial administrative organizations' revenue collection; 2) to study the management of revenue collection for success on provincial administrative organizations' revenue collection. The research method uesd are qualitative are research documents and informal interviews. From key informants related to the impacts of local executive' policies with a total of 12 people within the local executive', department head and the officials involved in collecting ...
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    THE IMPACT OF FOREIGN BANK ENTRY ON DOMESTIC BANKS AND ECONOMY OF LAO PDR 

    Chanhdavone Khamphoumy; Chanhdavone Khamphoumy; Saran Sarntisart; ศรัณย์ ศานติศาสน์; National Institute of Development Administration. School of Development Economics; Saran Sarntisart; ศรัณย์ ศานติศาสน์ (National Institute of Development Administration, 7/1/2023)

    As the level of financial combination and liberalization increased considerably in the 1990s, the number and market share of foreign banks in Lao PDR has increased rapidly. The purpose of this thesis is to estimate the effects of foreign bank presence on the performance of domestic banks and the economy in the Lao PDR empirically. For the first model, a sample of 27 banks over the time period of 2012–2020 is used in the analysis of the effect on the performance of domestic banks, employing a panel data methodology by random effect model. The ...
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    IN THE RACE FOR SUSTAINABILITY AND FINANCIAL EXCELLENCE: ADVANCING FIRMS' INVESTMENT IN KNOWLEDGE ASSETS AND INNOVATIONS  

    Muhammad Azhar Khalil; Muhammad Azhar Khalil; Kridsda Nimmanunta; กฤษฎา นิมมานันทน์; National Institute of Development Administration. School of Business Administration; Kridsda Nimmanunta; กฤษฎา นิมมานันทน์ (National Institute of Development Administration, 3/6/2022)

    This dissertation focuses on the firms’ investment management decisions regarding knowledge assets (intangible assets), innovation, sustainable investments, and other knowledge management practices through which firms generate both financial benefits and improved environmental outcomes. The previous title of this dissertation was ‘In the race for excellence: the role of knowledge assets and innovation’ (as appeared in the IRB document). The overall agenda is classified and decomposed into three major interrelated sections in an attempt to achieve ...
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    Influence of Corporate Ethics on the Dedication of Hotel Workers in the Eastern Economic Corridor 

    Sommanat Sukanya; โสมนัส สุกัญญา; Chokechai Suveatwatanakul; โชคชัย สุเวชวัฒนกูล; National Institute of Development Administration. The Graduate School of Tourism Management; Chokechai Suveatwatanakul; โชคชัย สุเวชวัฒนกูล (National Institute of Development Administration, 12/8/2022)

    This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ...
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    THE INFLUENCE OF FISCAL AND FINANCIAL POLICIES ON UPGRADING OF REGIONAL INDUSTRIAL STRUCTURE 

    Chen Jing; Chen Jing; Apirada Chinprateep; อภิรดา ชิณประทีป; National Institute of Development Administration. School of Development Economics; Apirada Chinprateep; อภิรดา ชิณประทีป (National Institute of Development Administration, 7/1/2023)

    Policies to encourage economic development are different in different regions. Studies at home and abroad show that the financial development level and local GDP output value are relatively high in places with a high proportion of tertiary industry such as financial agglomeration and high-tech development level, and vice versa.
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    THE INFLUENCE OF JOB INSECURITY ON KNOWLEDGE WORKERS' INNOVATIVE BEHAVIOR 

    YUAN LI; YUAN LI; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2023)

    Job insecurity reflects the desire and expectation of organizational managers for employees' exhibition of innovative behavior. Ubiquitous and inevitable, it has gradually become a common psychological problem. As a key driver of innovation, employee innovation depends heavily on knowledge workers, who are best able to spot problems and identify and capture opportunities. Based upon the transactional theory of stress and coping (TTSC), Attribution theory, this paper discusses the influencing mechanism of knowledge workers' job insecurity and ...