Now showing items 157-176 of 220

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    THE ROLES OF CULTURAL INTELLIGENCE AND PSYCHOLOGICAL CAPITAL ON COWORKER SUPPORT, BURNOUT, AND WORK-RELATED PERFORMANCE OF CHINESE EXPATRIATES IN THAILAND 

    Liping Fu; Liping Fu; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    Further globalization has witnessed China’s dramatic growth in outward direct investment in Thailand and a double increase in the number of Chinese expatriates in Thailand over the past few years. However, the international assignments are inherently challenging. Basically, the excessive travel and less routine work schedule, as well as the increased responsibility and complexity of work content, may put expatriates under great workplace stress. The inability to handle such challenges may cause expatriates to suffer from job burnout. This issue ...
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    ROLES OF DIGITAL MEDIA, FACTORS AFFECTING CYBERBULLYING BEHAVIORS AMONG THAI YOUTHS, AND PREVENTIVE AND CORRECTIVE APPROACHES 

    Napawan Archaphet; นภาวรรณ อาชาเพ็ชร; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 7/1/2022)

    The study is mixed methods research, comprising both quantitative and qualitative research, aimed to study 1) the characteristics of Thai youths risky for cyberbullying and being cyberbullied, 2) cyberbullying behaviors of Thai youths, 3) media, psychological, and social factors influencing cyberbullying of Thai youths, 4) roles of digital media on cyberbullying of Thai youths, and 5) preventive and corrective approaches or guidelines to deal with cyberbullying among Thai youths. The questionnaires were collected from 400 youths aged 13-18 years ...
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    THE ROLES OF INDIRECT ASYNCHRONOUS ELECTRONIC FEEDBACK VERSUS DIRECT CORRECTIVE FEEDBACK IN IMPROVING STUDENTS’ L2 WRITING: A MULTIPLE-CASE STUDY OF THAI UNDERGRADUATE STUDENTS 

    Pratabjai Tatsanajamsuk; Pratabjai Tatsanajamsuk; Saksit Saengboon; ศักดิ์สิทธิ์ แสงบุญ; National Institute of Development Administration. School of Language and Communication; Saksit Saengboon; ศักดิ์สิทธิ์ แสงบุญ (National Institute of Development Administration, 13/8/2021)

    This qualitative multiple-case study investigated the roles of indirect asynchronous electronic feedback and direct feedback on lexical errors (calques and collocations) produced by Thai undergraduate students. The study consisted of two phases: 1) a pilot study and 2) the main study. Data collection was carried out through text analysis, interviews, and observations. The pilot study was conducted with university students who shared more or less the same characteristics as those in the main study. More specifically, six typical cases were divided ...
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    ROLES OF PEOPLE'S MEDIA FOR VIOLENCE NEGOTIATION IN DEEP SOUTH THAILAND'S PEACE PROCESS 

    Samatcha Nilaphatama; สมัชชา นิลปัทม์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 12/8/2022)

    This research aims to study the negotiation role of people’s media against violence under the context of peace process in the deep south Thailand through an emergence and development of the public space initiated by local civil society actors. This research applies the qualitative methods to study the practices of 8 people’s media organizations during 2017-2018 by gathering data from the field works, as well as document analysis and textual analysis. Based on the analytical framework of the concepts of citizen’s media, public sphere, and speech ...
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    RSPO MODEL COMPLIANCE PROMOTION OF OIL PALM SMALLHOLDER FARMER IN CHUMPHON   

    Sirisuda Noothimthong; สิริสุดา หนูทิมทอง; Karika Kunta; ฆริกา คันธา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Karika Kunta; ฆริกา คันธา (National Institute of Development Administration, 7/1/2022)

    This study aimed to study Knowledge and understanding, attitude, motivation and acceptance of RSPO standard for small oil palm farmers in Chumphon Province, to study factors affecting oil palm farmers to be certified by RSPO and to propose a practical model to promote RSPO among farmers. The study was conducted with qualitative and quantitative research methods. Questionnaires were collected from 390 small oil palm farmers who have not been certified by RSPO. The collected data was used for descriptive statistics, correlation analysis and multiple ...
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    SCALE ECONOMIES AND THE POTENTIAL GAIN FROM LOCAL AMALGAMATION IN THAILAND 

    Kobkan Panphong; Kobkan Panphong; Santi Chaisrisawatsuk; สันติ ชัยศรีสวัสดิ์สุข; National Institute of Development Administration. School of Development Economics; Santi Chaisrisawatsuk; สันติ ชัยศรีสวัสดิ์สุข (National Institute of Development Administration, 13/8/2021)

    Local government policies have been strongly linked to the principles of subsidies and decentralization in Thailand since 1997. The distribution model for local government organizations is linked to the suitability or need for change, which often depends on the economic efficiency and size of the local government organization in terms of population, i.e. economies of scale. This study contributes to the discussion on economies of scale under the conditions of Thai local administrative organizations based on the Cobb-Douglas production function ...
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    Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism 

    ounakul apiwanatsabodee; อุณากุล อภิวนัสบดี; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    Research study " "Segment of Tourists Market According to Perceptions, Expectations and Community Based-tourism Behavior in Community Based-tourism” This time, the objectives of this time were 1) to assess tourists' perceptions and expectations towards community tourism in the CBT network area. Community-based tourists in terms of demography, geography, psychology, tourist behavior. That are perception and expectation for tourism by the community 3) to categorize tourists groups by community according to differences in demographic, geography, ...
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    SEQUENTIAL MODEL-BASED OPTIMIZATION FOR NATURAL LANGUAGE PROCESSING DATA PIPELINE SELECTION AND OPTIMIZATION 

    Piyadanai Arntong; ปิยะดนัย อานทอง; Worapol Pongpech; วรพล พงษ์เพ็ชร; National Institute of Development Administration. School of Applied Statistics; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 7/1/2022)

    Natural language processing (NLP) aims to analyze a large amount of natural language data. The NLP computes textual data via a set of data processing elements which is sequentially connected to a path data pipeline. Several data pipelines exist for a given set of textual data with various degrees of model accuracy. Instead of trying all the possible paths, such as random search or grid search to find an optimal path, we utilized the Bayesian optimization to search along with the space of hyper-parameters learning. In this study, we proposed a ...
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    THE SIGNIFICANCE OF BUDGET TRANSPARENCY AND GOVERNANCE REGARDING QUALITY OF EDUCATION: A STUDY BASED ON THE MINISTRY OF EDUCATION IN THAILAND 

    Prakaydao Krissadee; Prakaydao Krissadee; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล; National Institute of Development Administration. School of Public Administration; Pairote Pathranarakul; ไพโรจน์ ภัทรนรากุล (National Institute of Development Administration, 7/1/2022)

    The purpose of this dissertation is to examine the significance of budget transparency and governance in relation to the quality of education in Thailand. The main argument of the dissertation is that education performance is compromised despite the fact that the highest single budget allocation has been given to education over the past decade. The degree of budget transparency is argued to be a key variable in achieving education performance, while discouraging opportunities for corruption. Theoretical support from agency theory, legitimacy ...
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    A Simulation Model for Truck Scheduling of Just-In-Time Warehouse Under Travel Time Uncertainty 

    Chinarnant Phaokanseephag; ชินานันท์ เผ่ากันสีห์ภัค; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; National Institute of Development Administration. School of Applied Statistics; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 13/8/2021)

    This research aims to develop a two-step approach to assess the truck receiving area of a Just-In-Time (JIT) warehouse and determine the optimal schedule to reduce the congestion within the study area. The first step uses the simulation tool (i.,e ARENA) to assess the congestion and bottlenecks based on the current situation. It suggests physical and operational improvements to eliminate the bottlenecks effectively. In the second step, we further determine the optimal schedules for those trucks to arrive at the warehouse in an effective sequence. ...
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    A SMALL AND MEDIUM-SIZED HOTEL BUSINESS SERVICE INNOVATION MODEL FOR THE MATURE TRAVELERS 

    Daosook Boonyasarn; ดาวศุกร์ บุญญะศานต์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The intense hotel competition becomes a challenge for small and medium-sized hotels to survive and forces them adjust themselves in terms of strategies to attract the potential market and their strategic management to increase their competitiveness and to survive. The group of mature travelers is considered as one of the most potential and lucrative market segments with its significance in size, potential and purchasing power which possible provide the opportunity for hotel industry, including small and medium-sized hotels. Thus, to target this ...
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    SOCIAL MEDIA ADDICTION AND DEPRESSION IN HIGH SCHOOL TEENAGERS: THE ROLE OF FAMILY AND PEER ATTACHMENT 

    Farah Madkhan; Farah Madkhan; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    This research examines the influence of social media addiction on depression in teenagers who are high school students in Thailand. The study also investigates the role of parental attachment and peer attachment on social media social media addiction. Questionnaire survey data were collected from 1000 Thai high school student in two public high schools located in the Uttaradit province. Partial least squares structural equation modeling was used for data analysis. First, the analysis found significant support about the positive effect of social ...
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    SOCIAL MOVEMENTS OF THE STUDENT GROUP CALLED "NEW DEMOCRACY MOVEMENT" 

    Nattinan Nantasena; ณัฐฐินันท์ นันทะเสนา; Suvicha Pouaree; สุวิชา เป้าอารีย์; National Institute of Development Administration. School of Social and Environmental Development; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 4/6/2021)

    The study of Social Movements of The Student Group Called “New Democracy Movement” is a study according to the qualitative research guidelines. It has three objectives: 1) to study the conditions leading to the integration of students in the New Democracy Movement 2) to study the movement and operation of the New Democracy Movement and 3) to study the problems and obstacles in the Operation of the New Democracy Movement. Using the study method by collecting data from relevant research papers. Including various information media and using in-depth ...
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    THE SPATIAL CONSTRUCTION, REPRESENTATION OF THE 21ST CENTURY WOMEN, AND THAI WOMEN’S DECODING VIA HOLLYWOOD FILMS 

    Jeenatchaya Jeepanatthikarn; จีณัฐชะญา จีปณัฐิกาญจน์; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Jitraporn Sudhivoraseth; จิตราภรณ์ สุทธิวรเศรษฐ์ (National Institute of Development Administration, 7/1/2022)

    This study has three main objectives: (1) To study the construction of the 21st-century women's space through Hollywood film narration, (2) analyze the representation of femininity in the 21st century appearing in Hollywood films, and (3) analyze Thai female viewers’ decoding of the meaning of femininity in the 21st century transmitted through Hollywood films. Content analysis was conducted on 12 Hollywood films screened during 2001-2017, namely Legally Blonde, Charlie’s Angels: Full Throttle, Million Dollar Baby, The Devil Wears Prada, Wanted, ...
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    STOCK RETURN PREDICTABILITY IN EMERGING MARKETS 

    Natthawudh Konglumpun; Natthawudh Konglumpun; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์; National Institute of Development Administration. School of Development Economics; Yuthana Sethapramote; ยุทธนา เศรษฐปราโมทย์ (National Institute of Development Administration, 13/8/2021)

    The stock return predictability still be a puzzle in the financial economics society that have not yet solved for several decades. Some of them believe that they are  predictable, and that stakeholders are able to ensure opportunities to allocate their assets in advance  while others disagree and believe in stock market efficiency.  In spite of the fact that a number of researchers that have recognized the predictive model as fact, there are still some doubts in terms of econometric issues. Econometricians generally agree that the predictive ...
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    Strategic Political Marketing of Thanathorn Juangroongruangkit 

    Saikham Plewchan; ทรายคำ เปลวจันทร์; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Asawin Nedpogaeo; อัศวิน เนตรโพธิ์แก้ว (National Institute of Development Administration, 13/8/2021)

    The research aims to study factors affecting political marketing concepts and the implementation plan of Thanathorn Juangroongruangkit during the 2019 Thai general election until Thanathorn was disqualified in February 2020. Bruce I. Newman’s concept and political marketing theory are used as a framework by using primary data collected by in-depth interviews and documentary research. The result shows that factors affecting Thanathorn’s political marketing concepts in the political context, that affected Thanathorn's political campaign. This is ...
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    Street Food Destination Image Development Through Foreign Tourists' Perspective: A Case Study of Yaowarat, Bangkok 

    Yanisa Mitgosoom; ญาณิศา มิตรโกสุม; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This study explores how is the image of Yaowarat street food in Bangkok by analyzing foreign tourists’ perspectives. The research consists of four objectives: 1) to analyze the elements of tourist attractions in Yaowarat area through the perspective of foreign tourists; 2) To analyze the functional and psychological elements of Yaowarat through the perspective of foreign tourists; 3) to analyze the uniqueness of Yaowarat through the perspective of foreign tourists; and 4) Guidelines for the development of the street food destination image of ...
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    STRUCTURAL EQUATION MODEL DEVELOPMENT OF COMMUNICATION FACTORS INFLUENCING DONATION TO NON-PROFIT ORGANIZATIONS 

    Charocha Kanokprajak; ชโรฌา กนกประจักษ์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 13/8/2021)

    The study is aimed to study 1) to explore communication methods applied by successful nonprofit organizations in Thailand, 2) to analyze communication factors influencing donors’ decision on donation for nonprofit organizations, and 3) to develop a structural equation model of communication factors influencing donors’ decision on donation for nonprofit organizations and test its congruence with the empirical data. The study is mixed-method research, divided into 2 parts. Part 1: Qualitative research was conducted with in-depth interviews with 4 ...
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    A STRUGGLE FOR GETTING FREE FROM SOCIAL EXCLUSION OF TRIBE-WAR VOLUNTEERS: A CASE STUDY OF BAN KHIANGFA OF SA DOE PHONG SUBDISTRICT IN KHAO KHO DISTRICT OF PHETCHABUN PROVINCE 

    Tipparin Panyamee; ทิพย์ปริญญ์ ปัญญามี; Suvicha Pouaree; สุวิชา เป้าอารีย์; National Institute of Development Administration. School of Social and Environmental Development; Suvicha Pouaree; สุวิชา เป้าอารีย์ (National Institute of Development Administration, 7/1/2022)

    The objectives of this dissertation were 1) to study the process of the struggle for getting free from social exclusion of the hill tribe-war volunteers in Ban Khiangfa, Sadao Phong Subdistrict, Khao Kho District of Phetchabun Province; and 2) to study the success factors of the struggle to free from social exclusion of the hill tribe-war volunteers. The dissertation made use of qualitative research methodology by applying documentary research, observation and in-depth interviews as its major methods. The snowball technique was utilized to search ...
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    The Study of Character Design and the Use of Signs in Sailor Moon The Animation 

    Chuennapa Thongprasert; ชื่นนภา ทองประเสริฐ; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 4/6/2021)

    The objectives of this research are to study of character design and the use of signs in Sailor Moon’s  Qualitative Research of author interview from different types of media, Content Analysis collecting data from Pretty Guardian Sailor Moon Crystal under the copyright of TIGA Company Limited and the interview of people behind animation movie and people who relate to Sailor Moon animation. The result found that the fixed formula that makes Sailor Moon animation become successful and have amount of fans until now can be described by Lunar Model. ...