Now showing items 22-41 of 219

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    Characteristics of Fake News in Thailand and the Approach to Counter Them 

    Saowapak Rattanapong; เสาวภาคย์ รัตนพงศ์; Warat Karuchit; วรัชญ์ ครุจิต; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Warat Karuchit; วรัชญ์ ครุจิต (National Institute of Development Administration, 13/8/2021)

    The objective of this qualitative research "Characteristics of Fake News in Thailand and the approach to counter them". There are two objectives of this research: 1) To analysis Characteristics of Fake News in Thailand by using qualitative content analysis. The sampling was collected from proving information from two sources: The Facebook Fan Page 'Anti-fake News Centre'  (collected 87 news) and The Facebook Fan page ‘SureAndshare’ (collected 48 news), 135 news in total, from 1 January 2019 to 31 January 2020. 2) To discover the suitable solution ...
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    CHINA-ASEAN EXPO EVALUATION AND MANAGEMENT CAPABILITY IMPROVEMENT STRATEGY 

    He Xue; He Xue; Renliang Li; Renliang Li; National Institute of Development Administration. International College,; Renliang Li; Renliang Li (National Institute of Development Administration, 4/6/2021)

    China - ASEAN Expo is the only national class exhibition in China that has the functions of conference, forum and exhibition at the same time. It not only has the role of a general exhibition, but also has a major political, economic, social and diplomatic mission. Although the Expo has been successfully held for 15 years, it is still to be explored whether it can continue to be held successfully and form the China-ASEAN Expo model to be promoted as a model of exhibition, so as to improve the overall level and influence of China's exhibition ...
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    THE CHINESE GOVERNANCE MODEL OF THE NEW RURAL ELITE IN YONGCHUAN, CHONGQING: A CASE OF CONFUCIANISM-LAW CONFLICT  

    Ruoqi Zhao; Ruoqi Zhao; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ; National Institute of Development Administration. International College,; Aweewan Panyagometh; อาวีวรรณ ปัญญาโกเมศ (National Institute of Development Administration, 12/8/2022)

    The purpose of this study is to explore the governance model of new rural elite in Yongchuan, Chongqing, China under the background of Confucianism-Law conflicts. In order to achieve its purpose, this study was exploratory and qualitative in nature. One-on-one semi-structured interviews focus group interviews and observation were conducted as triangulation data collection in this study. The results of this exploratory study are 1) Rural Elite Mediation House was established under the joint action of multiple factors in order to solve the governance ...
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    A Cold-start Hybrid Context Recommendation System for Casual Restaurant 

    Pimchanok Patumchat; พิมพ์ชนก ปทุมชาติ; Worapol Pongpech; วรพล พงษ์เพ็ชร; National Institute of Development Administration. School of Applied Statistics; Worapol Pongpech; วรพล พงษ์เพ็ชร (National Institute of Development Administration, 13/8/2021)

    Recommendation systems are used in a variety of industries. The goal of these systems is to identify satisfying selections of items for users. Traditional approaches are classified into several methods, such as Collaborative Filtering and Content-based Filtering. However, significant problems such as scalability, data sparsity, and cold-start are still observed. In this paper, we focused on the cold-start problem for new users. We introduced a hybrid-approach by combining demographic and similarity age functions, together with machine learning ...
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    Communication for 21st century learning of the visually impaired in carpenter training program : case study of Foundation for the Employment Promotion of the Blind in Pak Kret, Nonthaburi Province  

    Narangsan Damsri; นรังสรรค์ ดำศรี; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 12/8/2022)

    The purpose of this research was 1) to investigate factor promoting carpentry career training among visually impaired people 2) to study communication for 21st century skills transferred from the instructors to visually impaired students 3) to analyze the interactions between the carpentry instructors and visually impaired student. This qualitative research adopted methodology including, observation to investigate factor promoting carpentry career training among visually impaired people, and in-depth interview both to study communication for 21st ...
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    COMMUNICATION OF NATIONAL SECURITY ISSUES VIA ONLINE MEDIA IN THE INFORMATION OPERATIONS FRAMING 

    Soralak Pongpo; สรลักษณ์ พงษ์โพธิ์; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The research is a mixed-method study of both quantitative and qualitative research, aimed to 1) explore and analyze communication patterns used in communicating the content related to national security via the government's and the political dissidents’ information operations through online media, 2) study and analyze the impact of the communication related to national security via online media on the government, mass media, and general people, and 3) recommend some guidelines for national security operations for the government sector, mass media, ...
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    Communication of Television Newscaster into Being Influencer and Building Popularity and Credibility by Social Media 

    Kansinee Poopoolsup; กันย์สินี ภู่พูลทรัพย์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 12/8/2022)

              The aim of this research is to study television newscaster communication as a social media thought influencer, namely skills, qualifications, techniques, methods, content used in communication. And how to communicate it can build credibility including creating good popularity on social media by using qualitative research methods In an interview with a group of five TV newscasters with social media thought influencers and three communication scholars, the results showed that the qualifications and skills as a news anchor before. It ...
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    COMMUNICATION STANDARDS FOR SUSTAINABLE DEVELOPMENT OF THAI LISTED COMPANIES 

    Kantaphat Thanakunjiraphat; กันตพัฒน์ ธนกุลจีรพัฒน์; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 4/6/2021)

    The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational ...
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    Comparative Studies in Asean Public Administration 

    ไพโรจน์ ภัทรนรากุล (Semadhama Publishing House, 2018-09)
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    Comparative Study of Corporate Sustainability in Proactive Environmental Management  : The Case Study of  Business Organization in Thailand  

    Vannachat Kitkasemsin; วรรณฉัตร กิจเกษมสิน; Pakpong Pochanart; ภัคพงศ์ พจนารถ; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 7/1/2022)

    This research aims to study the environmental management’s competency level and comparative study of environmental management processes of 2-study group between the 7-business sector in listed companies of the stock exchange of Thailand (SET) and Industrial companies in Maptaphut industrial Estate in Rayong Province (Maptaphut). Analyzing 7 organizational factors and 13 environmental management processes factors with 188 sub-issues affecting the environmental management’s competence level, the sampling data collected and statistical analyzed from ...
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    THE COMPETING OF INSTITUTIONAL LOGICS AND PRACTICE VARIATION ON COMMUNITY BASED REHABILITATION PROJECT IN THAILAND 

    Sarawoot Intapanom; ศราวุฒิ อินทพนม; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. School of Social and Environmental Development; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the set of institutional logics existing in Community-Based Rehabilitation (CBR) project including the dimension of state, professional, community, religion, market, and family, 2) to study the interrelation of institutional logics in terms of consistency, conflict, and competing logics, and 3) to study the structural dimensions that influence institutional logics in CBR project.  The research design used the qualitative research method. Secondary data was collected from related documents and ...
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    Content Analysis and Communication Strategy about Online Depression Communities  

    Apasnan Pongpanus; อภัสนันท์ พงษ์พนัส; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Pornpun Prajaknate; พรพรรณ ประจักษ์เนตร (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to: 1) explore communication strategy of the admins who managed depression-related online community; and 2) investigate the content concerning resilience, trust, and social attachment from the members of depression-related online community. Samples were Facebook users in three different community groups. The research methodology includes in-depth interview with the admins, examining their communication strategies, and content analysis on resilience, trust, and social attachment which the users in depression-related ...
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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    CRYPTOCURRENCIES AND TRADITIONAL ASSETS: THE EMPIRICAL STUDY IN DYNAMIC LINKAGES AND PORTFOLIO OPTIMIZATION 

    Watcharaporn Kantaphayao; Watcharaporn Kantaphayao; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน (National Institute of Development Administration, 7/1/2022)

    The paper generates the top 5-coin index and the top 5-token index and treats them as the cryptocurrency price to investigate for three main objectives. First, it has to investigate the short-term dynamic spillover between cryptocurrency and main traditional assets. Second, it has to examine the fundamental characters of both coin and token by long-term relationships with other traditional assets, as well as forecasting price ability. Third, it has to analyze the asset allocation for the portfolio optimization approach by applying the dynamic ...
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    Debt Burden of Farmers’ Households as Compared to Households of Other Careers 

    Areerat Lunlalad; อารีรัตน์ ลุนลลาด; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล; National Institute of Development Administration. School of Development Economics; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล (National Institute of Development Administration, 12/8/2022)

    This research aims to examine debt burdens of Thai households using the 2015 Socio-Economic Survey (SES) data conducted by the National Statistics Office (NSO). The study wants to find major factors that explain household debts especially those of farmer’ households, and to define some guidelines that might help to solve debt problems of farmer’s households. Four types of household debt are analyzed, i.e., (1) total household debts, (2) debts in doing agricultural business, (3) debts of household consumption, and (4) other debt burdens besides ...
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    A DESIGN OF A JOURNAL ARTICLE SELECTION MODEL BASED ON ABSTRACT USING COMBINATION OF SCANNING AND SKIMMING TECHNIQUES 

    Nantapong Keandoungchun; Nantapong Keandoungchun; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 7/1/2022)

    Typically, an academic writing style for journals is complicated because those journals use complex vocabularies and sentences. It might be hard for students to read journal articles in detail and in short periods of time. Therefore, this research proposes a Journal Article Selection Model (JASM) based on article abstract using combination of scanning and skimming techniques. JASM aims for two objectives. Firstly, JASM aims to find out knowledge within journal articles in the form of multi-layer topic model, which is the hierarchy of topics and ...
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    Design Thinking Approach: Communication for SustainableFashion as the New Normal in Thailand 

    Chavisa Cheyjunya; ชวิศา เชยจรรยา; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์ (National Institute of Development Administration, 4/6/2021)

    The purpose of this research is to examine the sustainable fashion ecosystem from global context and from Thai aspect in order to communicate and embed sustainable fashion practices as the new normal in Thailand through Design Thinking. The mixed method is employed. According to the exploratory sequential design process, the research is divided in to three phases; systematic literature review, followed by a quantitative research through an online survey and a qualitative approach through in-depth interview. The finding indicates that 1) fashion ...
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    DETERMINANTS OF CORPORATE VALUE: EVIDENCE FROM THE FILM AND TV ENTERPRISES OF NEEQ MARKET IN CHINA 

    Pan Ying; Pan Ying; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 13/8/2021)

    The main purpose of this paper is to research the impact of the factors on the valuation of film and television companies in the National Equities Exchange and Quotations (NEEQ) market in China. The sample of research consisted of 88 film and television companies in the NEEQ market. Data related to the indicators were collected, where 300 unbalanced panel data were obtained from 2013 to 2018. Then, we established a fixed-effects regression model with demonstrated the impact of financial factors, non-financial factors and specific factors on firm ...
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    Determinants of Demand and Supply in Tourism Related to Word of Mouth Behavior 

    Kinggarn Sinsup; กิ่งกาญจน์ สินทรัพย์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    This paper has objectives to; 1) Explore, synthesis, and categorize negative word of mouth by Service Marketing Mix 2) investigate the correlation between the supply-side factors (star ranting, location, size, management system, and pricing level) and negative word of mouth towards the Thai tourism industry. 3) investigate the correlation between the demand-side factors (gender, travel season, objective, group of travel, origin, and group of the country.) and negative word of mouth towards the Thai hotel industry. Furthermore, this paper also ...