Now showing items 21-40 of 208

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    FACTORS INFLUENCING THE PERCEPTION OF MARKETING INNOVATION AND PURCHASING INTENTION OF THAI PASSENGERS USING DOMESTIC AIRLINES IN THE REGIONAL SECONDARY AIRPORT 

    Natchanok Pongsutthiyakorn; ณัฐชนก พงศ์สุทธิยากร; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

             This research aimed to  a) evaluate Thai passengers’ perception towards domestic airlines’ marketing innovation based in the secondary cities, b) to investigate the factors of airline service’s alternatives and Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, c) to examine the effect of the alternatives to airline service factors that affected Thai passengers’ perceptions towards domestic airlines’ marketing innovation based in the secondary cities, d) to examine the effect of ...
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    DEVELOPING DESTINATION SAFETY INDICATORS AND STRATEGY FOR PROMOTING TOURISTS' SAFETY CONFIDENCE 

    Thanapol Inprasertkul; ธนพล อินประเสริฐกุล; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...
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    Guidelines for the Development of Tourist Guide Potential in Satun Province 

    Sittha Ananthakhan; สิทธา อนันธขาล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This research aims 1) to study the importance and performance of tourist guide potential in Satun province 2) to evaluate the tourist guide potential in Satun province and 3) to propose guidelines for the development of tourist guide  potential in Satun province. This study was quantitative method research. Data was collected through 400 questionnaires from Thai and foreign tourists visiting at Satun province by using a tourist guide in Satun province. The data from the questionnaires were analyzed according to descriptive statistics such as ...
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    Guidelines for the Development of Foundation Law to Prevent Fraud 

    Nattawan Rujinaronk; นัฏวรรณ รุจิณรงค์; Prapin Nuchpiam; ประพิน นุชเปี่ยม; National Institute of Development Administration. The Graduate School of Law; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 12/8/2022)

    Foundation is one of legal organization with a purpose of solving society’s problems. There are 25,048 foundations registered under Thailand’s Ministry of Interior which is a good sign. However, there are also many corruptions happened within the foundations such as defraud or money launder. One of the possible causes is that the Legal measures of Foundation controls and supports has never been updated since 1992 as it mostly focuses on advantages of the society more than problem prevention and solution. For example, the definition and purpose ...
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    HUMAN RESOURCE MANAGEMENT PRACTICE MODELOF SUVARNABHUMI AIRPORT, THAILAND 

    Thanida Duangpaen; ฐานิดา ดวงแป้น; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 12/8/2022)

    This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan Taoyuan International Airport, which is one of the world’s best ranking airports and recipient of the Worldwide Best Airport Staff in the World and Best Airport in Asia awards; 2) to evaluate the efficiency of the human resources management practices of Suvarnabhumi Airport; 3) to evaluate the effectiveness of the human resources ...
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    POLICY IMPLICATION FOR PATONG BEACH MANAGEMENT THROUGH MULTI-STAKEHOLDER PARTICIPATORY APPROACH 

    Daranee Ployjun; ดารณี พลอยจั่น; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The objectives of this research were to 1) To study the current beach management context of Patong beach. 2) To evaluate the efficiency of the current beach management of Patong beach. 3) To measure the participatory level and demand for participation of stakeholders in Patong beach management. and 4) To suggest the policy implication for Patong beach management through multi-stakeholder participatory approach. Mixed method was employed to answer the objective.  Researchers gathered 400 from tourists to evaluate the efficiency of the current ...
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    PROMOTION OF POWER GENERATION FROM SOLAR ROOFTOP IN THAILAND 

    Supawadee Nusin; สุภาวดี หนูสิน; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

    This study investigated the factors that promote current power generation from solar rooftop, analyzed the factors influencing the expansion of solar power generation not registered with government agencies, and recommended a model to promote sustainable power generation from solar rooftop.  The study consisted of qualitative research utilizing Delphi technics and data analysis based on the framework of CIPP-I model consisting of data analysis of the expansion of solar power generation drawn from the import volume of  solar panels (trade database ...
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    THAI EFL TEACHERS’ BELIEFS AND PRACTICES IN CLT IN A THAI UNIVERSITY CONTEXT: A STUDY OF RAJABHAT UNIVERSITIES IN LOWER NORTHEASTERN AREA 

    Chayanant Pitikornpuangpetch; Chayanant Pitikornpuangpetch; Kasma Suwanarak; กษมา สุวรรณรักษ์; National Institute of Development Administration. School of Language and Communication; Kasma Suwanarak; กษมา สุวรรณรักษ์ (National Institute of Development Administration, 12/8/2022)

    This study investigates Thai EFL teachers’ beliefs regarding the Communicative Language Teaching (CLT) approach and the use of the CLT approach in a Thai university context. It aims to identify difficulties that Thai EFL teachers encounter when applying the CLT approach, and to explore Thai EFL teachers’ beliefs about CLT in relation to their teaching practices in the development of students’ communicative skills. The research tools consisted of survey questionnaires, semi-structured interviews, classroom observations, and fieldnotes.  The ...
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    ONLINE MARKETING STRATEGIES FOR COMMUNITY-BASED TOURISM IN THE ANDAMAN CLUSTER OF THAILAND 

    Jutamas Phengkona; จุฑามาส เพ็งโคนา; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of ...
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    EMOTIONAL TOURIST-EXPERIENCE DESIGN: A HEALTH-WELLBEING FOR THE ACTIVE 50-PLUS   

    Anugool Bhumiwat; อนุกูล ภูมิวัฒน์; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older with ...
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    MODEL OF CUSTOMER EXPERIENCE MANAGEMENT IN THAI FULL-SERVICE RESTAURANT 

    Kritta-orn Chewwasung; กฤตอร จิววะสังข์; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 12/8/2022)

    This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present.  Before revealing the customer experience management model's ultimate result, it is mandatory to expose the study based on three objectives: 1) to identify the international tourist's tourist behavior in Thai full-service restaurants. 2) to evaluate customer experience management's efficiency along the customer journey at a Thai ...
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    Developing Mathematical Model for Improving Runway's Capacity Using Landing Re-sequencing Approach : Case Study Suvarnnabhumi Airport 

    Natthawut Jirathammawat; ณัฎฐาวุฑฒิ์ จิรธัมมวัฒน์; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; National Institute of Development Administration. School of Applied Statistics; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research develops a mathematical model for improving runway's capacity using landing re-sequencing approach. The case study Suvarnnabhumi airport isapplied. The objectives of this study are to (1) study the factor causing delay of arrival traffic at Suvarnnabhumi airport, (2) develop a mathematical model for re-sequencing of landing aircraft in the final approach phase to maximize the runway capacity and (3) apply the result of study as a tool to improve planning strategy for the air traffic controller in the future. The data used in this ...
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    Guidelines for Religion Tourism Management for Thai Tourists in Phutthamonthon in Suphan Buri Province. 

    Aiyarat Arpasin; อัยยรัช อาภาศิลป์; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร; National Institute of Development Administration. The Graduate School of Tourism Management; Watsida Boonyanmethaporn; วรรษิดา บุญญาณเมธาพร (National Institute of Development Administration, 12/8/2022)

                   This thesis aims to study religious tourism management practices for Thai tourists. In Phutthamonthon of Suphanburi Province The objectives are: 1) To study the level of opinions of Thai tourists on the organization of tourism. Spatial management And tourism management In Phutthamonthon of Suphanburi Province 2) To analyze the confirmation elements of the organization of tourism activities. Spatial management And tourism management in Phutthamonthon in Suphanburi Province 3) to analyze the structural equation of religious tourism ...
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    SUPPORTING KNOWLEDGE MANAGEMENT PROCESSES BY ENHANCING KNOWLEDGE MANAGEMENT SYSTEMS FUNCTIONALITIES 

    Thanyatida Gunadham; Thanyatida Gunadham; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    Nowadays, various industries widely utilize Knowledge Management Systems (KMSs) to facilitate knowledge management activities for improving organizational performance.  Nevertheless, organizations that use KMSs, are still facing difficulties in managing knowledge.  This research intends to enhance the functionalities of KMSs to better facilitate all KM processes.  First, the research aims to identify current problems occurred in the organization during knowledge discovery, knowledge capture, knowledge sharing, and knowledge application processes.  ...
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    Basic Skills and Expertise Levels for IS/IT Career in Thailand 

    Sureerat Paji; สุรีรัตน์ ปะจิ๊; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    IS/IT positions have different knowledge, skills, and competencies. There are three categories of skills, knowledge, and competencies required which are technical skills, business skills, and soft skills. This research studied the required skills, knowledge, and competencies for each IS/IT position. Companies in SET are selected and employees in these companies were asked to fill the questionnaire. The expected and current levels of each skill were bought to analyze for the required skills of each position. Paired T-tests were used to find the ...
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    AIRPORT TECHNICAL EFFICIENCY AND BUSINESS MODEL INNOVATIONS: A CASE OF LOCAL AND REGIONAL AIRPORTS IN THAILAND 

    Thanavutd Chutiphongdech; ฐณวุฒ ชุติพงศ์เดช; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    The growth in demand for air transport and the budget constraints put the pressure on airports as a service provider in the air transport system. Hence, airports are required not only to develop infrastructure, service quality, and improve performance but also to adapt themselves by performing better business operations and searching for healthier business management. To accomplish such outcomes, airport business models seem to be a strategic tool to improve overall administrations. However, the knowledge in this field is hardly found in the ...
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    DEVELOPMENT MODEL OF THE ELDERLY'S HEALTH SERVICE SYSTEM TOWARDS THE EXCELLENCE OF TERTIARY HOSPITALS ATTACHED TO THE ROYAL THAI NAVY 

    Benjapak Sanghuaiprai; เบญจภัค สางห้วยไพร; Wisakha Phoochinda; วิสาขา ภู่จินดา; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Wisakha Phoochinda; วิสาขา ภู่จินดา (National Institute of Development Administration, 12/8/2022)

                  The development model of the elderly’s health service system towards the excellence of tertiary hospitals attached to the Royal Thai Navy used the mixed quantitative and qualitative research and aimed to 1) Study the elderly’s health service system of tertiary hospitals attached to the Royal Thai Navy 2) Compare the quality of life and demand of health service of the elderly with different abilities of daily living and seeking services of the tertiary hospitals in different areas and 3) Synthesize the development model of the elderly’s ...
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    THE COMPETING OF INSTITUTIONAL LOGICS AND PRACTICE VARIATION ON COMMUNITY BASED REHABILITATION PROJECT IN THAILAND 

    Sarawoot Intapanom; ศราวุฒิ อินทพนม; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. School of Social and Environmental Development; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 12/8/2022)

    The purposes of this research included 1) to study the set of institutional logics existing in Community-Based Rehabilitation (CBR) project including the dimension of state, professional, community, religion, market, and family, 2) to study the interrelation of institutional logics in terms of consistency, conflict, and competing logics, and 3) to study the structural dimensions that influence institutional logics in CBR project.  The research design used the qualitative research method. Secondary data was collected from related documents and ...
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    THE DEVELOPMENT OF AWARENESS ON GREEN ICTTHROUGH THE IMPLICATIONS OFSELF-DIRECTED LEARNING 

    Kultida Malison; Kultida Malison; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 12/8/2022)

    This mix-method study aims at investigating dimensions of awareness on Green ICT and self-directed learning among employees working in the listed companies in The Securities Exchange of Thailand (SET). The influences of self-directed learning on awareness of Green ICT were also examined. The dimensions of awareness on Green ICT were collected through 37-item Green ICT questionnaire, and the results revealed that there were primarily three dimensions of awareness on Green ICT among Thai employees: 1) Saving energy and Avoiding using wasteful paper; ...
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    INDIVIDUAL AMBIDEXTERITY BEHAVIOR IN ORGANIZATION: THE EFFECTS OF MOTIVATION ON AIRLINE CABIN CREW 

    PRAE SINANUWONG; แพร สินอนุวงศ์; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล; National Institute of Development Administration. The Graduate School of Tourism Management; Charoenchai Agmapisarn; เจริญชัย เอกมาไพศาล (National Institute of Development Administration, 12/8/2022)

    Today many airline companies are encountering high competition. Providing excellent service quality can make airline companies more competitive. The lack of the cabin crew’s ambidextrous behavior is the main reason for the business failure of an airline. The objectives of this study were to find the relationship between two types of motivation (intrinsic motivation and extrinsic motivation), and the relationships between the cabin crew’s ambidextrous behavior and service performance, as well as the moderating roles of emotional exhaustion and ...