Browsing หน่วยงาน by Author "กฤตกร นวกิจไพฑูรย์"
The Relationship between Employer Brand Perception and Employee Performance with Job Satisfaction as a Mediating Variable: A Case Study of A Public Utility Enterprise in Thailand Watanyu Mariesirisakul; วธัญญู มารีย์สิริสกุล; Kritkorn Nawakitphaitoon; กฤตกร นวกิจไพฑูรย์; National Institute of Development Administration. School of Human Resource Development; Kritkorn Nawakitphaitoon; กฤตกร นวกิจไพฑูรย์ (National Institute of Development Administration, 13/8/2021)
This research aims to 1) study the level of employer brand perception, job satisfaction and employee performance 2) study the relationship between employer brand perception, job satisfaction and employee performance and 3) study the role of job satisfaction as the mediator on the relationship between employer brand perception and employee performance. This quantitative research collected data from 376 employees of one public utility enterprise in Thailand. The statistics used for data analysis are percentage, mean, standard deviation, correlation ...