Now showing items 1-1 of 1

  • Thumbnail

    BEHAVIORAL INTERVENTIONS FOR CHOICE DECISIONS: CONVENIENCE AND VISIBILITY INTERVENTIONS VERSUS TASTE PREFERENCE 

    Rapeepat Manasoontorn; Rapeepat Manasoontorn; Prasopchoke Mongsawad; ประสพโชค มั่งสวัสดิ์; National Institute of Development Administration. School of Development Economics; Prasopchoke Mongsawad; ประสพโชค มั่งสวัสดิ์ (National Institute of Development Administration, 7/1/2022)

    Successful behavioral interventions to reduce the consumption of unhealthy food help lessen the burden of non-communicable diseases. In prior research, a conventional approach such as providing nutrition information could not overcome the  “tasty” impact of unhealthy food. This study is a field experiment, conducting in a casual restaurant, designed to assess the effects of behavioral- and cognitively-oriented interventions on healthy meal choice. The interventions include convenience enhancement, visibility enhancement and a combination of the ...