Now showing items 1-1 of 1

  • Thumbnail

    THE CAUSAL RELATIONSHIP OF SPA EXPERIENCE MANAGEMENT, SPA SERVICE QUALITY MANAGEMENT AND CUSTOMER SATISFACTION INFLUENCING ON CUSTOMER LOYALTY OF DAY SPAS IN BANGKOK, THAILAND 

    Piyachat Puangniyom; ปิยะฉัตร ปวงนิยม; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง; National Institute of Development Administration. The Graduate School of Tourism Management; Therdchai Choibamroong; เทิดชาย ช่วยบำรุง (National Institute of Development Administration, 7/1/2022)

    This research attempts to propose and examine a theoretical conceptual model that investigates the causal relationships between spa experience management, spa service quality management influencing on spa customer satisfaction towards spa customer loyalty in the context of day spas established in Bangkok, Thailand. The research objectives are 1) Measuring the effectiveness level of spa experience management in day spas in Bangkok 2) Evaluating the level of spa service quality management provided by day spas in Bangkok among spa customers 3) ...